Method and apparatus for generating interactive programming in a communication network

ABSTRACT

A system for presenting live video content to a plurality of participant client devices is disclosed. An interactive program, including the live video content and an interactive component, is generated and a moderator interface is provided to enable a user of a moderator client device to create a look for the interactive program. The live video content and the interactive component are simultaneously displayed on a display of each of a plurality of participant client devices with the look created by the user of the moderator client device. The live video content and a response to the live video content are simultaneously displayed at each of the participant client devices with the look created by the user of the moderator client. The interactive program and the response are archived so that users of the plurality of participant devices may continue to interact with the interactive program after termination of the interactive program.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application is a continuation of U.S. patent application Ser. No.16/557,229, filed Aug. 30, 2019, entitled “METHOD AND APPARATUS FORGENERATING INTERACTIVE PROGRAMMING IN A COMMUNICATION NETWORK”, which isa continuation of U.S. patent application Ser. No. 16/252,179, filedJan. 18, 2019, entitled “PROVIDING INTERACTIVE VIDEO ON DEMAND,” whichis a continuation of U.S. patent application Ser. No. 15/790,802, filedOct. 23, 2017, entitled “PROVIDING INTERACTIVE VIDEO ON DEMAND,” whichis a continuation of U.S. patent application Ser. No. 14/611,152, filedJan. 30, 2015, entitled “METHOD AND APPLICATION FOR INTERACTIVE VIDEO ONDEMAND”, on Oct. 24, 2017, which is a continuation of U.S. patentapplication Ser. No. 11/323,575, filed Dec. 29, 2005, entitled “METHODAND APPLICATION FOR INTERACTIVE VIDEO ON DEMAND,” which is acontinuation of U.S. patent application Ser. No. 10/414,863, filed onApr. 15, 2003, entitled “METHOD AND APPARATUS FOR INTERACTIVE VIDEO ONDEMAND,” now abandoned, which is related to U.S. patent application Ser.No. 11/335,200, filed Jan. 18, 2006, entitled “METHOD AND APPARATUS FORINTERNET-BASED INTERACTIVE PROGRAMMING” (which is continuationapplication of U.S. patent application Ser. No. 10/123,618, filed Apr.15, 2002, entitled “METHOD AND APPARATUS FOR INTERNET-BASED INTERACTIVEPROGRAMMING”), and U.S. patent application Ser. No. 10/222,461, filed onAug. 16, 2002, entitled “METHOD AND APPARATUS FOR INTERACTIVEPROGRAMMING USING CAPTIONING,” now abandoned, the entire contents of allof which are incorporated by reference as if stated fully herein.

BACKGROUND

This invention pertains generally to the field of generating interactiveprogramming and more specifically to generating and transmittinginteractive programming including participants' interactions over acommunication network.

Broadcast media, such as television, have traditionally been limited toserial processes where a program is broadcast to a viewer in an audiencewith limited opportunities, such as calling in over a telephone line totalk to a talk show host, for the viewer to participate in the program.The evolution to a more interactive form of broadcast media, or mediawhere the viewer is allowed to participate, has been slow given the lackof bidirectional communication channels between the viewer and theprogram broadcaster.

When bidirectional communication channels are created, viewerparticipation has so far been limited to choosing program content,responding to advertising messages, and answering viewer questionnairesor polls. This is primarily because most interactive programming followsa conventional broadcast program paradigm wherein the programming iswrapped in advertisements; and the only responses needed from anaudience are to view linear pre-recorded programs and to buy advertiseditems or services. Little has been done to fully involve the audience ina rich participatory experience where the audience has as much controland influence over the content of an interactive program as theoriginator of the interactive program. Such limited viewer participationis in contrast to the expectations of some viewers who want a richer andmore satisfying participatory experience within the context of aninteractive program.

Therefore, a need exists for a light-weight interactive programmingsystem allowing for rich viewer participation which is easily integratedwith existing content. The present invention meets such need

Some television programs include captioning information created by thetelevision program broadcaster. The captions are encoded into thetelevision signal and broadcast to a viewer's television where thecaptions are extracted from the television signal and displayed on theviewer's television screen. The captions are intended for the hearingimpaired and contain textual representations of the auditory componentsof a television broadcast. While intended for the hearing-impaired,captions are used in a variety of situations. For example, the captionsmay be used in lieu of the audio components of the television signal sothat viewers can still watch television in environments where the noiselevels are very high, for example in a gymnasium.

The captioning for a television program include a textual representationof the entire contents of the television program since the captions areintended as a complete replacement for the audio components of atelevision program. This aspect of captions makes the captions usefulfor a variety of other purposes. For example, the captions can be usedto create transcriptions of a television program for archival purposes.In addition, the captions provide a compact representation of thecomplete television program. Finally, a description or metadata may begenerated for a television program using the caption information. Thesedifferent uses for captioning data make captioning an attractive sourceof information and content for people desiring to form special interestgroups or communities around particular television programs. Forexample, a commentator may want to create a talkshow to explore newsitems included in a televised news report. Such a talkshow would allowviewers and a commentator to fully explore news items within the contextof a news broadcast.

Therefore, a need exists for an interactive program generation toolallowing the creation of a talkshow from captioning data. Such a toolshould be lightweight, meaning it does not require a lot of processingresources to run, and should be able to generate interactive programmingfor a variety of different display devices. The present invention meetssuch a need.

Television has traditionally been a serial process where a televisionprogram having a series of images and sounds are broadcast to a viewerin an audience with limited opportunity for the viewer to participate inthe television program. The evolution to a more interactive form oftelevision, or television where the viewer is allowed to participate,was slow given the lack of bidirectional communication channels betweenthe viewer and the television program broadcaster. When bidirectionalcommunication channels were created, they tended be of insufficientbandwidth for communication of complex viewer interactions with thetelevision program.

Development of a nearly ubiquitous communications network, namely theInternet, has greatly expanded the use of interactive television.However, viewer participation has so far been limited to choosingtelevision content, responding to advertising messages, and answeringviewer questionnaires or polls. This is primarily because mostinteractive television programming follows a conventional televisionparadigm wherein the television programming is wrapped inadvertisements; and the only responses needed from an audience are towatch linear pre-recorded programs and to buy advertised items orservices. Little has been done to fully involve the audience in a richparticipatory experience where the audience has as much control andinfluence over the content of an interactive program as the originatorof the interactive program. This is in contrast to the expectations ofsome viewers who want a richer and more satisfying participatoryexperience within the context of an interactive program.

Some interactive television formats also have a disadvantage in that,although they may use the Internet as a bidirectional communicationchannel, the interactive television format is dependent uponset-top-boxes and middleware that a viewer either purchases or leasesfrom a broadcaster such as a cable operator. While these devices mayhave a variety of functional features, they may require an additionalexpenditure that a viewer or a Multiple Systems Operator (MSO) may notwant to incur, especially if the viewer already has an Internet-enableddevice such as a home computer. This makes most existing interactivetelevision programming “heavy” in the sense that specialized hardware isneeded to take advantage of the interactive content embedded in aninteractive programming signal. Additionally, the combination of arequired set-top-box and specialized interactive television formats makeinteractive programming distributed over an interactive televisionnetwork difficult to integrate with conventional Web content such as Webpages available from a Web site.

Therefore, a need exists for a light-weight interactive programmingsystem allowing for rich viewer participation which is easily integratedwith existing content. The present invention meets such need.

SUMMARY

In one aspect of the invention, an interactive programming server embedsinteractive components into a video signal. The interactive programmingserver receives content from a content source and interactive componentsfrom an interactive component source and uses the content andinteractive components to generate an interactive Video On Demand (iVOD)interactive program. The iVOD interactive program is transmitted througha communications medium to a participant who views the content andinteracts with the interactive components of the iVOD interactiveprogram. The participant's responses to the content is transmitted backto the interactive programming server where the participant responsesare incorporated into new content which is used to generate new iVODinteractive programming.

In another aspect of the invention, the content is a television signalhaving a vertical blanking interval and the interactive program isgenerated by embedding the interactive component in the verticalblanking interval.

In another aspect of the invention, the content is a digital videosignal and generating the interactive program includes encapsulating theinteractive components in a first elementary stream of a digital videobroadcast transport stream and adding the content to a second elementarystream of the video broadcast transport stream.

In another aspect of the invention, the communications medium may be acable television network, a satellite television network, or a wide areanetwork.

In another aspect of the invention, the participant response includes anaudience approval rating of the interactive program.

In another aspect of the invention, the participant response includes ananswer to a poll question.

In another aspect of the invention, the interactive component includesadditional information about the content.

In another aspect of the invention, the interactive component is auniform resource locator of a resource coupled to the interactiveprogramming transceiver through a wide area network. The resource may bea Web site where a participant can complete a commercial transactionsuch as purchasing an advertised product.

In another aspect of the invention, the interactive component includesan advertisement.

In one aspect of the invention, an interactive program includesmoderator content generated by the moderator and edited participantcommentary that is served by a moderator server. Moderators create andmanage interactive programs using a Web site. Viewers register to beparticipants in interactive programs using the Web site as well. Theinteractive programs can be distributed as electronic documents writtenin a markup language such as HTML or XML over the Internet. Theinteractive programs can also be converted to conventional interactivetelevision content for distribution over an interactive televisionnetwork. The interactive programs can also be distributed over a VirtualPrivate Network (VPN) for use as a secure collaboration tool by anenterprise such as a business concern. The interactive programs requirefew processing resources so the interactive programs can be embeddedwithin other Web processes such as electronic commerce (e Commerce) ortelevision commerce (t-Commerce) transactions.

In another aspect of the invention, a method is provided for creatingand transmitting an interactive program over a communications network. Amoderator server is operably coupled to the communications network. Amoderator client and a plurality of viewer clients are operably coupledto the moderator server via the communications network. In operation,participant comment signals are received by the moderator server via thecommunications network from the plurality of viewer clients andtransmitted by the moderator server via the communications network tothe moderator client. The moderator server then receives from themoderator client edited participant comment signals and moderatorsignals and generates interactive program signals using the editedparticipant comment signals and the moderator signals. The interactiveprogram signals are then transmitted by the moderator server via thecommunications network to the plurality of viewer clients.

In another aspect of the invention, a data processing system is adaptedfor creating and transmitting an interactive program to a plurality ofviewer clients as described above. In addition, the data processingsystem receives content signals from a content server and generates theinteractive program signals using the content signals, editedparticipant comment signals, and the moderator signals.

In another aspect of the invention, the data processing system receivescontent signals from a content server and transmits the content signalsvia the communications network to the viewer clients while incorporatingthe content signals into the interactive program.

In another aspect of the invention, the communications network is avirtual private network thus enabling private and secure transmission ofan interactive program throughout an enterprise.

In another aspect of the invention, the participant comment signalsfurther include an interactive program rating signal indicating a levelof audience satisfaction with the interactive program.

In another aspect of the invention, the moderator signals furtherinclude a participant exclusion signal corresponding to a specificviewer client from the plurality of viewer clients. The participantexclusion signal is used to exclude participant comments received fromthe specific viewer client thus preventing specified viewers fromparticipating in the interactive program.

In one aspect of the invention, a caption and program informationextractor monitors a broadcast media signal having captions and programinformation encoded in the broadcast media signal. A caption and programinformation extractor monitors a broadcast media signal having captionsand program information encoded in the broadcast media signal. Thecaptions and program information are extracted and stored in a contentdatabase. A moderator accesses the content database to retrieve captionsand for a program specified by the program information. The moderatoruses the services of a moderator server to generate interactiveprogramming from the captions and the moderator's own comments. Theinteractive programming is transmitted to a plurality of viewers whointeract with the interactive programming by entering viewer comments.The viewer comments are received by the moderator along with additionalcaptions and new interactive programming is generated using the viewercomments, additional captions, and additional moderator commentary.

In one aspect of the invention, a method for generating an interactiveprogram for transmission over a communications network is provided. Acaption and program information extractor extracts captions and programinformation from a broadcast media signal and puts the captions andprogram information in a content database. A moderator server is coupledthrough the communications network to a moderator client and a pluralityof viewer clients. The moderator server receives moderator comments andedited viewer comments from the moderator client through thecommunications network and gets captions and program information fromthe content database. The moderator server then generates interactiveprogramming using the moderator comments, edited viewer comments,program information, and captions and transmits the interactiveprogramming to the viewer clients through the communications network.

In another aspect of the invention, the moderator server receives viewercomments from the viewer clients and transmits the viewer comments tothe moderator client through the communications network.

In another aspect of the invention, the communications network used is avirtual private network.

In another aspect of the invention, the viewers rate an interactiveprogram by further including an interactive program rating signal in theviewer comment signals. In response, a moderator may transmit a viewerexclusion signal specifying a viewer client to the moderator server andthe moderator server generates the interactive programming using theviewer exclusion signal to exclude viewer comments received from thespecific viewer client. In addition, the moderator may transmit a viewerinvitation signal corresponding to a specific viewer client to themoderator server and the moderator server generates viewer interactiveprogramming using the viewer invitation signal to include viewercomments from the specific viewer client on a virtual stage.

In another aspect of the invention, an apparatus is provided forgenerating an interactive program for transmission over a televisionbroadcast network and a communications network. The apparatus includes acontent database, a caption and program information extractor coupled toa broadcast media signal source and the content database, and amoderator server coupled to a moderator client, the content database,and the television broadcast network. The moderator server includes aprocessor and a memory operably coupled to the processor. Programinstructions stored in the memory are executed by the processor toimplement the features of an interactive programming generation system.The program instructions include: receiving moderator comments andedited viewer comments by the moderator server from the moderatorclient; getting captions and program information by the moderator serverfrom the content database; generating viewer interactive programmingusing the moderator comments, edited viewer comments, programinformation, and captions; and transmitting the interactive programmingby the moderator server to viewer televisions through the televisionbroadcast network.

In another aspect of the invention, the moderator server is furthercoupled to a plurality of viewer clients through the communicationsnetwork. The program instructions further include receiving viewercomments by the moderator server from viewer clients through thecommunications network and transmitting the viewer comments by themoderator server to the moderator client through the communicationsnetwork.

In another aspect of the invention, an apparatus for generating aninteractive program for transmission over a television broadcast networkis provided. The apparatus includes a content database and a caption andprogram information extractor coupled to a broadcast media signalsource. The caption and program information extractor extracts captionsand program information from a broadcast media signal and puts thecaptions and program information in the content database. A moderatorserver is coupled to a moderator client through the communicationsnetwork and coupled to the content database. The moderator server isfurther coupled to the television broadcast network. The moderatorserver includes programming instructions for generation of interactiveprogramming from the captions and program information. The moderatorserver receives moderator comments and edited viewer comments from themoderator client through the communications network and gets captionsand program information from the content database. The moderator serverthen generates interactive programming using the moderator comments,edited viewer comments, program information, and captions and transmitsthe interactive programming to viewer televisions through the televisionbroadcast network. In another aspect of the invention the moderatorserver is further coupled to a telephony network and viewers communicatewith the moderator server through the telephony network.

BRIEF DESCRIPTION OF THE DRAWINGS

These and other features, aspects, and advantages of the presentinvention will become better understood with regard to the followingdescription, appended claims, and accompanying drawings where:

FIG. 1 is a block diagram of an interactive programming process inaccordance with an exemplary embodiment of the present invention.

FIG. 2 is a block diagram of a system for generating interactiveprogramming for a single two-way communications channel in accordancewith an exemplary embodiment of the present invention.

FIG. 3 is a process flow diagram of an interactive programming serverprocess for generating interactive programming in accordance with anexemplary embodiment of the present invention.

FIG. 4 is a block diagram of an interactive programming server inaccordance with an exemplary embodiment of the present invention.

FIG. 5 is a block diagram of an interactive programming transceiver inaccordance with an exemplary embodiment of the present invention.

FIG. 6 is a deployment diagram depicting embedding interactivecomponents in a digital video broadcast transport stream in accordancewith an exemplary embodiment of the present invention.

FIG. 7 is a process flow diagram of an interactive programming serverprocess used to generate iVOD interactive programming for a digitalvideo broadcast transport stream in accordance with an exemplaryembodiment of the present invention.

FIG. 8 is a deployment diagram depicting embedding interactivecomponents in a television signal using a vertical blanking interval inaccordance with an exemplary embodiment of the present invention.

FIG. 9 is a process flow diagram of an interactive programming serverprocess used to generate iVOD interactive programming in accordance withan exemplary embodiment of the present invention.

FIG. 10 is a deployment diagram of a system for delivering interactiveprogramming wherein the delivery medium is a wide area network inaccordance with an exemplary embodiment of the present invention.

FIG. 11 is a block diagram of a system for generating interactiveprogramming for multiple communications channels in accordance with anexemplary embodiment of the present invention.

FIG. 12 is a deployment diagram of a system for delivering interactiveprogramming wherein a medium for a forward channel is broadcasttelevision and a medium for a back channel is a telephone system inaccordance with an exemplary embodiment of the present invention.

FIG. 13 is a deployment diagram of a system for delivering interactiveprogramming wherein a medium for a forward channel is a satellitetelevision network and a medium for a back channel is either a telephonesystem or a communications network in accordance with an exemplaryembodiment of the present invention.

FIG. 14a is a block diagram of a system for the production ofinteractive programming in accordance with an exemplary embodiment ofthe present invention.

FIG. 14b is a block diagram of a post-production tool for generation ofinteractive programming content and interactive components in accordancewith an exemplary embodiment of the present invention.

FIG. 15 is a diagram of the type of information including in interactivecomponents in accordance with an exemplary embodiment of the presentinvention.

FIG. 16 is a block diagram of iVOD content including interactivefeatures in accordance with an exemplary embodiment of the presentinvention.

FIG. 17 is a block diagram of iVOD interactive programming includingchapter features in accordance with an exemplary embodiment of thepresent invention.

FIG. 18 is a sequence diagram of an iVOD interactive programminggeneration process in accordance with an exemplary embodiment of thepresent invention.

FIG. 19 is a diagram depicting a process for receiving participantreactions to an interactive program and calculating an audience approvalsystem rating for an interactive program in accordance with an exemplaryembodiment of the present invention.

FIG. 20 is a hardware architecture diagram of a data processing systemsuitable for use as an interactive programming host in accordance withan exemplary embodiment of the present invention.

FIG. 21 is a conceptual diagram of a system for creating an interactiveprogram incorporating participant interactions in accordance with anexemplary embodiment of the present invention;

FIG. 22 is a deployment diagram of a system for creating an interactiveprogram in accordance with an exemplary embodiment of the presentinvention;

FIG. 23 is a sequence diagram of the operations within a system forcreating an interactive program in accordance with an exemplaryembodiment of the present invention;

FIG. 24 is a screen capture of a moderator's interface used to controlgeneration of an interactive program in accordance with an exemplaryembodiment of the present invention;

FIG. 25 is a screen capture of a viewer's interface used to view andinteract with an interactive program in accordance with an exemplaryembodiment of the present invention;

FIG. 26 is a diagram depicting a process for receiving viewer reactionsto an interactive program and calculating an audience approval systemrating for the interactive program in accordance with an exemplaryembodiment of the present invention;

FIG. 27 is a diagram depicting the ways in which a moderator mayinteract with a system for creating an interactive program in accordancewith an exemplary embodiment of the present invention;

FIG. 28 is a use case diagram depicting ways in which a viewer mayinteract with a system for creating an interactive program in accordancewith an exemplary embodiment of the present invention;

FIG. 29 is a Web site diagram of an interactive program creation systemin accordance with an exemplary embodiment of the present invention;

FIG. 30 is a screen capture of an edit profile viewer interface inaccordance with an exemplary embodiment of the present invention;

FIG. 31 is a screen capture of a hub viewer interface in accordance withan exemplary embodiment of the present invention;

FIG. 32 is a screen capture of a program guide viewer interface inaccordance with an exemplary embodiment of the present invention;

FIG. 33 is a screen capture of an interactive program archive viewerinterface in accordance with an exemplary embodiment of the presentinvention;

FIG. 34 is a screen capture of a moderator interface for an interactiveprogram authoring tool in accordance with an exemplary embodiment of thepresent invention;

FIG. 35 is a screen capture of a moderator interface for an interactiveprogram reporting tool in accordance with an exemplary embodiment of thepresent invention;

FIG. 36 is a screen capture of a moderator interface for a participantinteraction report generated in accordance with an exemplary embodimentof the present invention;

FIG. 37 is a screen capture of a moderator interface for an advertisingreport generated in accordance with an exemplary embodiment of thepresent invention;

FIG. 38 is a database entity relation diagram for a moderator databasein accordance with an exemplary embodiment of the present invention;

FIG. 39 is a screen capture of a viewer interface for a non-moderatorbased interactive program associated with a broadcast in accordance withan exemplary embodiment of the present invention;

FIG. 40 is a screen capture of a viewer interface for a broadcastprogram guide in accordance with an exemplary embodiment of the presentinvention;

FIG. 41 is a screen capture of a viewer interface for an interactiveprogram incorporating Web content in accordance with an exemplaryembodiment of the present invention;

FIG. 42 is a screen capture of a viewer interface for an interactiveprogram incorporating Web content in accordance with another exemplaryembodiment of the present invention;

FIG. 43 is a screen capture of a viewer interface for a facility tomanage a viewer's personal favorite interactive programs in accordancewith an exemplary embodiment of the present invention;

FIG. 44 is a screen capture of a viewer interface for a facility tosuggest programs to a viewer in accordance with an exemplary embodimentof the present invention;

FIG. 45 is a deployment diagram of a process for conversion and deliveryof interactive programs via an interactive television network inaccordance with an exemplary embodiment of the present invention;

FIG. 46 is a hardware architecture diagram of a computing devicesuitable for use as a moderator server host in accordance with anexemplary embodiment of the present invention;

FIG. 47 is a collaboration diagram depicting an interactive programminggeneration process in accordance with an exemplary embodiment of thepresent invention;

FIG. 48 is a screen capture of an interactive program home viewerinterface in accordance with an exemplary embodiment of the presentinvention;

FIG. 49 is a screen capture of an interactive program system log-ininterface in accordance with an exemplary embodiment of the presentinvention;

FIG. 50 is a process flow diagram of an interactive program generationprocess in accordance with an exemplary embodiment of the presentinvention;

FIG. 51 is a process flow diagram of an interactive program reportgeneration process in accordance with an exemplary embodiment of thepresent invention;

FIG. 52 is a process flow diagram of a viewer notification process inaccordance with an exemplary embodiment of the present invention;

FIG. 53 is a deployment diagram of a locally hosted moderator server inaccordance with an exemplary embodiment of the present invention;

FIG. 54 is a participant question filtering moderator interface inaccordance with an exemplary embodiment of the present invention;

FIG. 55 is an illustration of the operation of a participant questionfiltering facility in accordance with an exemplary embodiment of thepresent invention;

FIG. 56 is a process flow diagram of a participant question filterprocess in accordance with an embodiment of the present invention;

FIG. 57 is a deployment diagram for a telephony system for delivery ofan interactive program in accordance with an embodiment of the presentinvention;

FIG. 58 is a sequence diagram for a telephony process as used by atelephony system for delivery of an interactive program in accordancewith an embodiment of the present invention;

FIG. 59 is a screen capture of an interactive program authoring wizardin accordance with an exemplary embodiment of the present invention;

FIG. 60 is a block diagram of a system for extracting closed captioningfrom a broadcast signal in accordance with an exemplary embodiment ofthe present invention;

FIG. 61 is a sequence diagram of an interactive programming system inaccordance with an exemplary embodiment of the present invention;

FIG. 62 is a sequence diagram of a key word or phrase to link conversionsystem in accordance with an exemplary embodiment of the presentinvention;

FIG. 63 is a process flow diagram of a key word or phrase to linkconversion process in accordance with an exemplary embodiment of thepresent invention; and

FIG. 64 is a process flow diagram of a program information and captionextraction process in accordance with an exemplary embodiment of thepresent invention.

DETAILED DESCRIPTION

FIG. 1 is a block diagram of an interactive programming process inaccordance with an exemplary embodiment of the present invention. Aninteractive programming producer 100 generates media content 102 fortransmission and presentation to a participant 104. The media contentcan be for any purpose, such as for entertainment or educationalpurposes. Associated with the content are interactive components 106that are also transmitted to the participant. The combination of thecontent and associated interactive components are herein termedinteractive programming. In operation, the participant observes thecontent and interacts with the interactive components and theparticipant's interactions 108 are then transmitted back to theproducer.

In this embodiment of an interactive programming process, an interactiveprogramming environment includes two communications channels. In a firstor forward channel, interactive programming is transmitted by a producerto a participant. In a second or back channel, a participant's reactionsto the interactive programming are transmitted from the participant tothe producer. The communications channels may be included in a singlemedium capable of managing high bandwidth communications in twodirections, or may be distributed across multiple media with each mediumproviding a separate portion of the interactive programming in adistributed manner.

FIG. 2 is a block diagram of a system for generating interactiveprogramming for distribution over a single communication medium inaccordance with an exemplary embodiment of the present invention. Aproducer provides media content 102 and specifications for interactivecomponents 106 for processing in an interactive programming server 200.The interactive programming server receives the content andspecifications for interactive components and uses them to generateinteractive programming that is transmitted to an interactiveprogramming transceiver device 202 through a forward channel 203. Theinteractive programming transceiver device separates the content fromthe interactive components of the interactive programming and generatesa content presentation 204 that is presented to a participant. Theparticipant responds to the content presentation and interacts with theinteractive components using a user input device 206 to provideparticipant responses to the interactive programming transceiver whichthen transmits the participant responses to a participant responsereceiver 210 through a back channel 208 included in the same medium asthe forward channel. The participant responses are then transmitted tothe interactive programming server which uses the participant responsesalong with the content and interactive components to generate newinteractive programming that is transmitted to the interactivetransceiver device for presentation to the participant. This process isrepeated continuously as a processing loop 212 to generate a continuoustransmission of interactive programming.

FIG. 3 is a process flow diagram of an interactive programminggeneration process as implemented in an interactive programming serverin accordance with an exemplary embodiment of the present invention. Aninteractive programming server process 310 receives (312) content from acontent source 314 and receives (316) interactive components from aninteractive component source 318. The interactive programming serverprocess combines (320) the content and interactive components to createinteractive programming for transmission to a participant. Theinteractive programming server process then transmits (322) theinteractive programming to the participant.

After a participant interacts with the interactive components of theinteractive programming, the interactive programming server processreceives (324) participant responses 326. The interactive programmingserver then receives (328) additional content from the content sourceand modifies (330) the additional content using the participantresponses. The process then repeats (332) in a loop indefinitely thusproducing a continuous source of interactive programming for use by aparticipant.

FIG. 4 is an architecture diagram of an interactive programming serverin accordance with an exemplary embodiment of the present invention. Aninteractive programming server 200 includes a participant responsecontent generator 333 that generates participant response content usingparticipant responses received by a participant response receiver 210coupled to a back channel included in a communications medium 348. Theparticipant response content is combined with content received from acontent source 314 to create interactive programming content by aninteractive content generator 334. The interactive programming contentis then transmitted to an interactive programming content encoder thatencodes the interactive programming content into a format suitable fortransport through a forward channel in the communications medium. Theinteractive programming server also includes an interactive componentencoder 338 that receives interactive components from an interactivecomponent source 318. The interactive component source includes aplurality of independent data feeds as exemplified by a first data feed339 and a second data feed 340. The data feeds correspond to differingtypes of interactive components that may be used in an interactiveprogram. The interactive component encoder encodes the interactivecomponents into a data format suitable for transport through a forwardchannel in the communications medium. The encoded interactiveprogramming content and encoded interactive components are then combinedby transport medium multiplexer 341 to generate interactive programming342 that is ultimately transmitted to the participant throughcommunications medium.

In one interactive programming server in accordance with an exemplaryembodiment of the present invention, the output of the interactiveprogramming content encoder is a MPEG-2 encoded data stream. The outputof the interactive component encoder is an UDP/IP data stream. Thesedata streams are received by the transport multiplexer that generatesthe interactive programming by encapsulating the UDP/IP data streamalong with the MPEG-2 data stream for inclusion in a Digital VideoBroadcast (DVB) transport stream. A suitable commercially availabletransport multiplexer is a model TMX-2010 Transport Multiplexeravailable from Motorola, Inc. of Schaumburg Ill., USA.

In other interactive programming servers in accordance with exemplaryembodiments of the present invention, other transport multiplexers maybe used. For example, transport multiplexers accepting inputs in theform of MPEG-4 streams or transport multiplexers generating a transportstream suitable for transmission using the DOCSIS standard may also beused.

FIG. 5 is a block diagram of an interactive programming transceiver inaccordance with an exemplary embodiment of the present invention. Aninteractive transceiver 202 includes a transport medium demultiplexer352 that receives interactive programming from a forward channelincluded in a communications medium 348. The transport mediumdemultiplexer separates the content and interactive components of aninteractive program. The content is transmitted to a content decoder 358that decodes the content into a format suitable for internalrepresentation of the content for further processing. The interactivecomponents of the interactive program are transmitted to a systemcontroller 360. The system controller uses the interactive components togenerate participant interface content that may be recombined with thedecoded content in a content processor 362. The decoded content and anycombined participant interface content are then transmitted to apresentation device encoder 364 that encodes the decoded content and anycombined participant interface content into a format suitable fortransmission to a presentation device 366.

The system controller is also coupled to a peripheral interface 368having a user input device controller 370 for reception of participantresponses transmitted by a user input device 372. A participant uses theuser input device to transmit the participant's response to thepresentation of the content. The system controller receives theparticipant's responses and uses a data communication interface 374having a first communication device 376 to transmit the participantresponses to the interactive programming server through a back channelincluded in the communications medium. Alternatively, the communicationsdevice may transmit the participant responses to the interactiveprogramming server through a separate back channel communications medium378. A suitable commercially available interactive programmingtransceiver is a DCT2000 set-top terminal available from Motorola, Inc.of Schaumburg Ill., USA.

FIG. 6 is a deployment diagram depicting embedding interactivecomponents in a DVB transport stream in accordance with an exemplaryembodiment of the present invention. An interactive programming host 400is coupled to a content source 408 and an interactive component source410 as previously described. An interactive programming server 406hosted by the interactive programming host embeds interactive componentsfrom the interactive component source into a DVB transport stream signal636. The DVB transport stream includes a plurality of elementarystreams, with each elementary stream corresponding to a separateprogram. In one embodiment of interactive programming in accordance withan exemplary embodiment of the present invention, the interactivecomponents are included in a first elementary stream 638 while theinteractive programming content is included in a second elementarystream 640.

Once the interactive programming server has generated the interactiveprogramming, the interactive programming host uses a DVB networkinterface or cable head 630 to transmit the interactive programming overa DVB network 632 to a participant's digital set-top box 634. The DVBsignal is received by the set-top box and the interactive programmingcontent and interactive components are separated out of the DVBtransport stream and processed as previously described.

FIG. 7 is a process flow diagram of an interactive programming serverprocess used to generate iVOD interactive programming for a DVBtransport stream in accordance with an exemplary embodiment of thepresent invention. An interactive programming server process 648receives (650) content from a content source 408 and receives (652)interactive components from an interactive component source 410. Theinteractive programming server process converts the content into adigital video signal and encapsulates the interactive components into aDVB transport stream signal to generate (654) iVOD interactiveprogramming. The interactive programming server process then transmits(656) the iVOD interactive programming to the participant.

After a participant interacts with the interactive components of theiVOD interactive programming, the interactive programming serverreceives (658) participant responses 618. The interactive programmingserver then receives (660) additional content from the content sourceand modifies (662) the content using the participant responses. Theprocess then repeats (664) in a loop indefinitely thus producingcontinuous source of iVOD interactive programming for use by aparticipant.

FIG. 8 is a deployment diagram depicting a system using interactivecomponents embedded in a vertical blanking interval of a televisionsignal in accordance with an exemplary embodiment of the presentinvention. An interactive programming host 400 is coupled to a contentsource 408 and an interactive component source 410 as previouslydescribed. An interactive programming server 406 hosted by theinteractive programming host embeds interactive components from theinteractive component source into a Vertical Blanking Interval (VBI) ofa television signal 500 in text fields that are specified in a VBIencoding standard. In one embodiment of interactive programming inaccordance with an exemplary embodiment of the present invention, theinteractive components are included in a first field 504 and a secondfield 506. The first field includes a first captioning information 508and a second captioning information 510 text stream. Field 2 includes athird captioning information 512 and a fourth captioning information 514text string as well as eXtended Data Service (XDS) information 516encoded in a series of packets. The fields are described in table 1a andtable 1b below.

TABLE 1a Field 1 Packets Data Name* Field Channel Description CC1 1 1Primary Synchronous Caption Service CC2 1 2 Special Non-Synchronous UseCaptions T1 1 1 First Text Service T2 1 2 Second Text Service

TABLE 1b Field 2 Packets Data Name* Field Channel Description CC3 2 1Secondary Synchronous Caption Service CC4 2 2 Special Non-SynchronousUse Captions T3 2 1 Third Text Service T4 2 2 Fourth Text Service XDSeXtended Data Services

There are several different classes of XDS packets encapsulatinginformation about a broadcast program. For example, defined XDS packetclasses include Current Class (information about the current programsuch as the title, length, rating, elapsed time, audio services, captionservices, and aspect ratio), Future Class (the same information for anupcoming program), Channel Information Class (information such as thenetwork name, station call letters, native channel number and tapedelay), Miscellaneous Class (containing the time of day and the localtime zone) and Public Service Class (severe weather warnings). Inaddition, Reserved and Undefined Classes are set aside for futureexpansion and proprietary applications.

A complete definition of a XDS packets may be found in RecommendedPractice for Line 21 Data Service, Electronics Industries Association,EIA-608 (drafts Oct. 12, 1992 and Jun. 17, 1993).

The text fields may also be used to encode links to other types of data.For example, if the interactive programming system includes an InternetProtocol (IP) back channel, the links may be in the form of UniformResource Locators (URLs). Such a link is herein termed a “trigger”. Inone interactive programming system in accordance with an exemplaryembodiment of the present invention, a trigger 518 includes a URL fieldfor specifying the URL of a resource in an IP network, a type field forspecifying what type of network is used to access the URL, a name fieldfor a display name used for the resource, a version field for specifyingthe version of the trigger, and a check sum field used to confirm thatthe trigger was accurately transmitted to a participant's STB 432.

Once the interactive programming server has generated the interactiveprogramming, the interactive programming host uses a cable televisionnetwork interface 430 to transmit the interactive programming to theparticipant's STB.

FIG. 9 is a block diagram of an interactive programming server processused to generate iVOD interactive programming in accordance with anexemplary embodiment of the present invention. An interactiveprogramming server process 600 receives (601) content from a contentsource 408 and receives (602) interactive components from an interactivecomponent source 410. The interactive programming server processconverts the content into a television signal and embeds (604) theinteractive components into the VBI of the television signal to generateiVOD interactive programming. The interactive programming server processthen transmits 606 the iVOD interactive programming to the participant.

After a participant interacts with the interactive components of theiVOD interactive programming, the interactive programming serverreceives (617) participant responses 618. The interactive programmingserver then receives (620) additional content from the content sourceand modifies (622) the content using the participant responses. Theprocess then repeats (624) in a loop indefinitely thus producingcontinuous source of iVOD interactive programming for use by aparticipant.

FIG. 10 is a deployment diagram of a system for delivering interactiveprogramming wherein the delivery medium is a wide area network inaccordance with an exemplary embodiment of the present invention. Aninteractive programming server 200 is hosted by an interactiveprogramming host 400 that is operably coupled to a communicationsnetwork 402. A participant host 422 coupled to the communicationsnetwork hosts a participant client 424. In the case where thecommunications network is the Internet, the participant client may be aWeb browser or other client capable of communicating using the IP suiteof communications protocols. In such a system, the Internet is a mediumincluding both a forward channel used to transmit interactiveprogramming to a participant 104 and a back channel used to transmitparticipant responses back to the interactive programming server.

FIG. 11 is a block diagram of a system for generating interactiveprogramming for multiple communications channels in accordance with anexemplary embodiment of the present invention. In this system, contentpresentation functions and user input functions of an interactiveprogramming transceiver as illustrated in FIG. 2 are separated anddistributed across more than one device, with each device having its owncommunication medium. As previously described, a content producerprovides content 102 and interactive components 106 to an interactiveprogramming server 200 as before. However, instead of generatinginteractive programming including both content and interactiveprogramming, the interactive programming server generates interactiveprogramming content for transmission through a forward channel 201 to acontent receiver 300. The content receiver receives the content andgenerates a content presentation 204 for presentation to a participant.The participant uses a separate communications device to transmitparticipant responses through a back channel 208 to the participantresponse receiver 210 for use by the interactive programming server ingenerating new interactive programming in an iterative process. Thus, aninteractive programming loop 212 may be maintained by coordination ofthe transmission of content through a forward channel to a participantand receiving participant responses to the content through a backchannel wherein the forward and back channels are carried by differentmedia.

FIG. 12 is a deployment diagram of a system for delivering interactiveprogramming wherein a medium for a forward channel is broadcasttelevision and a medium for a back channel is a telephone system inaccordance with an exemplary embodiment of the present invention. Asnoted previously, multiple communications media may be used to transmitinteractive programming to a participant through a forward channel andreceive resultant participant responses through a back channel. In thisconfiguration, the interactive programming host is coupled to aparticipant television 426 through a broadcast television network 446 bya broadcast television network interface 448. The interactiveprogramming server may then use the broadcast television network totransmit interactive programming to the participant television.

The interactive programming host is also coupled to a telephone network442 by a telephone network interface 444. As such, the interactiveprogramming server may receive participant responses from theparticipant using a participant telephone 440 through the telephonenetwork. In this system, the back channel for participant responses iscarried on the telephone network communications medium.

In one embodiment of interactive programming in accordance with anexemplary embodiment of the present invention, the interactiveprogramming is associated with its own telephone extension number. Inthis embodiment of interactive programming, a participant dials atelephone number to access a Private Branch eXchange (PBX) telephonesystem and then the participant enters the extension number associatedwith the interactive program.

FIG. 13 is a deployment diagram of a system for delivering interactiveprogramming wherein a medium for a forward channel is a satellitetelevision network and a medium for a back channel is either a telephonesystem or a communications network in accordance with an exemplaryembodiment of the present invention. In this system, the interactiveprogramming host 400 is coupled to a participant television 426 througha satellite television network 1300 by a satellite television networkinterface 1302. The interactive programming server may then use thesatellite television network to transmit interactive programming to theparticipant television through a participant receiver 1304] andsatellite television network STB 1306.

The interactive programming host is also coupled to a telephone networkby a telephone network interface 444. The satellite television networkSTB uses the telephone network to transmit participant responses to theinteractive programming host. In this system, the back channel forparticipant responses is carried on the telephone network communicationsmedium.

In another system for delivering interactive programming wherein amedium for a forward channel is satellite television network inaccordance with an exemplary embodiment of the present invention, theback channel is a communications network, such as wide area network 402.In this system, the interactive programming host is coupled to thecommunications network and the satellite television network STBtransmits participant responses to the interactive programming host viathe communications network.

FIG. 14a is a block diagram of a system for the production ofinteractive programming in accordance with an exemplary embodiment ofthe present invention. The system provides user interface featuresallowing an interactive programming producer 100 to produce interactiveprogramming for transmission to a participant. The system includes aninteractive programming host 400 coupled to a communications network 402such as the Internet. The interactive programming host hosts a userinterface server 404 for management of user interfaces used by both theparticipant and the producer. The interactive programming host alsohosts an interactive programming server 200 for generation ofinteractive programming using content from a content source 314 andinteractive components from an interactive component source 318. Theinteractive programming host is further coupled to a database 412 forstorage of information about participants 414 and information aboutproducers 416 As the interactive programming host is coupled to acommunications network, a producer may access the user interface serverusing the communications network and a producer client 418 hosted by aproducer host 420.

In operation, the producer uses the producer client to access the userinterface server via the communications network. Through a series ofuser interactions, the producer configures an interactive program byspecifying content and interactive components. The interactiveprogramming is then transmitted by the interactive programming server toa participant using a forward channel as previously described. Theparticipant transmits participant responses back to the interactiveprogramming server via a back channel as previously described. Theinteractive programming host may be coupled to multiple communicationsmedia which carry forward channels and back channels in variouscombinations.

The above described interactive programming systems may be used todeliver interactive programming having a variety of different purposesand structures. In one interactive programming system in accordance withan exemplary embodiment of the present invention, the interactiveprogramming system is used to distribute interactive programming in theform of talk shows. Such an interactive programming system is more fullydescribed in U.S. patent application Ser. No. 10/123,618, entitled“METHOD AND APPARATUS FOR INTERNET-BASED INTERACTIVE PROGRAMMING” andU.S. patent application Ser. No. 10/222,461, entitled “METHOD ANDAPPARATUS FOR INTERACTIVE PROGRAMMING USING CAPTIONING”. One feature ofthe interactive programming system used to generate and distribute talkshows is that creators of the talk shows may archive their talk showsfor later presentation in “on-demand” style formats includinginteractive Video On Demand (iVOD). Other interactive programmingcontent sources may include any programming source. For example,entertainment programs, educational programs, and political talk showscan be enhanced to create iVOD interactive programming.

iVOD is a medium that exploits the ability to embed interactivecomponents in a television or video signal. For an analog televisionsignal, a Vertical Blanking Interval (VBI) is used to embed interactivecomponents in the television signal. The interactive components may beincluded in closed captioning text streams that are part of the VBI inthe television signal. For a digital video signal, the interactivecomponents are embedded as in the transport medium along withinteractive programming content.

FIG. 14b is a block diagram of a software tool for generation ofinteractive programming content and interactive components in accordancewith an exemplary embodiment of the present invention. Production of theinteractive programming is a multistep process. A producer 100 obtainspreviously produced programming 1400 and adds additional programming1402 to generate content 102 and interactive components 106 using apost-production tool 1404. The post-production tool allows the producerto edit the previously produced programming and synchronize theadditional programming to the previously produced programming asembedded interactive components. Once the content and interactiveprogramming are generated, they may be stored and distributed to theparticipant in an “on-demand” mode through various distribution channelsand broadcast media.

The post-production tool provides a variety of services to the producersuch as separate audio and text tracks with embedded time codes that maybe synchronized with the content. The post-production tool may also beused to combine additional programming with the previously producedprogramming as a video signal embedded in the content. In addition, thepost-production tool allows the creation of interactive components, suchas polls that offer two, three, or four choice formats with a simpletext entry user interface. Finally, the post-production tool allows thecreation of time coded tcommerce links for product placement as aninteractive component.

FIG. 15 is a diagram of the type of information including an interactivecomponents in accordance with an exemplary embodiment of the presentinvention. The interactive components may include multiple datafeedsthat are synchronized with the content of an interactive program. In theexample, the content is included as a transcript 607 in order toillustrate synchronization of the datafeeds with the content. A firstdatafeed 608 includes “pop-up facts” about the subject matter of thecontent. A second datafeed 610 includes additional information about thesubject matter of the content. A third data feed 612 includes commentsand poll results from participants in the interactive programming. Afourth datafeed 614 includes proposals for commercial transactions. Eachof the datafeeds may either include information directly or may includelinks as triggers to other data resources as previously described.

FIG. 16 is a block diagram of iVOD content including interactivefeatures in accordance with an exemplary embodiment of the presentinvention. iVOD content served by an interactive programming host can beaccessed by a viewer over a communications network, a computer network,a satellite television network, or a cable television network. The useof a television signal provides the capability to embed the interactiveprogramming components of the interactive programming in a verticalblanking interval of the television signal as well as captioninginformation as previously described. For example, as illustrated intable 1a above, captioning information may be included in the CC1, CC2,CC3, and CC4 field. In accordance with an exemplary embodiment of thepresent invention, an iVOD interactive program includes a content signal700 and a plurality of interactive components embedded in the CC1, CC2,CC3, and CC4 fields. In this exemplary iVOD interactive program, the CC1field 702 includes a standard transcript 704 while the CC2 field 705includes additional pop-up information 706, such as trivia, about asubject of the interactive programming content signal, and the CC3 field707 and the CC4 field 710 include commerce or “tcommerce” links 708 suchor trigger 712 including URLs to ecommerce locations on the Internet. Inthis way, a producer can provide additional enhanced content to a viewerof previously produced interactive programming.

In addition to the interactive components embedded in the CC fields, theinteractive program further includes a field or “ticker” 714 for displayof information that is constantly updated based on participant responsesto the iVOD content. This ticker can include information such asaudience approval ratings for the iVOD program and participant pollingresponses.

FIG. 17 is a block diagram of iVOD interactive programming includingchapter features in accordance with an exemplary embodiment of thepresent invention. A chapter feature of the iVOD interactive programmingis used by a participant to select portions of iVOD interactiveprogramming served by an interactive programming server that aparticipant may wish to participate in. A chapter feature includes achapter menu 800 that is presented to a participant. The chapter menuincludes a plurality of selectable chapter icons, such as chapter icons802, 804, and 806. A participant selects a chapter icon and theparticipant's selection 808 is transmitted back to the interactiveprogramming server which then transmits a chapter portion 810 of theiVOD interactive programming back to the participant for viewing. In alike manner, chapter icon 804 corresponds to iVOD interactiveprogramming chapter portion 812 and chapter icon 806 corresponds to iVODinteractive programming chapter portion 814.

In one embodiment of iVOD interactive programming, a participant uses aguest selector 816 to search for iVOD programming generated for aparticular subject such as a talk show featuring a particular guest. Theparticipant can access programming for a particular interview guest byselecting a pull down menu 820 listing the names of guests. Onceselected, the guest name appears in a guest name field 818 and iVODinteractive programming is made available to the participant wherein theiVOD interactive programming features the guest. iVOD interactiveprogramming may also be searched for having other features. For example,iVOD interactive programming may be proposed for a participant knowingthat some participants searched for a particular guest also searched foranother related guest. As another example, the iVOD interactiveprogramming may be searched for specific events such as unexpected ornotable statements by guests during a talk show. As another example,participants may select iVOD programming from a list of “top-ten”programming segments.

FIG. 18 is a sequence diagram of an iVOD interactive programminggeneration process in accordance with an exemplary embodiment of thepresent invention. A participant uses a participant STB 432 to access aninteractive programming host 400 and transmits a request 920 for iVODinteractive programming. The interactive programming host accessescontent from a content source 408 including chapter information andretrieves chapter information 922 for the requested iVOD interactiveprogramming. The interactive programming host uses the chapterinformation to generate a chapter menu 900 having a list of selectablechapters as previously described. The user makes a chapter selection 928from the chapter menu using the participant STB and transmits thechapter selection back to the interactive programming host. Theinteractive programming host uses the chapter selection to access andretrieve iVOD interactive programming content 930 and interactivecomponents 934 from an interactive component source 410. The interactiveprogramming server uses the content and interactive components togenerate (938) an iVOD interactive programming signal 940 that istransmitted to the participant STB for viewing by the participant. Theparticipant STB receives 944 participant responses 946 to the contentportion of the iVOD interactive programming and transmits theparticipant responses to the interactive programming host. If aparticipant selects a link from a trigger to a commerce site, theparticipant STB transmits a request 948 to the commercial site asspecified in the trigger.

The types of interactive components that may be included in iVODinteractive programming varies depending on the desires of a producer.In one iVOD interactive program in accordance with an exemplaryembodiment of the present invention, a producer may include participantpolls in a datafeed of the interactive components. Participants mayanswer the poll and the interactive programming host tabulates theparticipant's responses and includes them in the content portion of theinteractive programming as a “ticker” that is constantly updated.

In another iVOD interactive program in accordance with an exemplaryembodiment of the present invention, a producer may embed “Easter eggs”in the interactive components of an iVOD interactive program. Aparticipant looks for the Easter eggs and once found, the Easter eggsunlock special features like audio messages from a producer or a chanceto win a prize from a sponsor. In addition, participants may visit a Website to get information on how to unlock special bonus material inexchange for registration information or viewing an advertisement.

In another iVOD interactive program in accordance with an exemplaryembodiment of the present invention, a producer may include archivalhistorical footage related to a specific iVOD interactive program.

In another iVOD interactive program in accordance with an exemplaryembodiment of the present invention, a producer may include oppositionrunning commentary. For example, an opposing view point may be presentedduring a politically oriented iVOD interactive program.

In another iVOD interactive program in accordance with an exemplaryembodiment of the present invention, a producer may include on-camerapre-screening interviews of talk show guests.

In another iVOD interactive program in accordance with an exemplaryembodiment of the present invention, a producer may include diagrams ofa particular structure being discussed, such as diagrams ofarchitecturally significant buildings during a presentation onarchitecture.

In another iVOD interactive program in accordance with an exemplaryembodiment of the present invention, a producer may include behind-thescenes footage of the production of the iVOD interactive program.

In another iVOD interactive program in accordance with an exemplaryembodiment of the present invention, a producer may include featurettessuch as a documentary on a day in the life of a celebrity.

In another iVOD interactive program in accordance with an exemplaryembodiment of the present invention, a producer may include triggersused for television Commerce (tCommerce) transactions.

In another iVOD interactive program in accordance with an exemplaryembodiment of the present invention, a producer may includeadvertisements that a participant may view at their discretion. Inaddition, the advertisements may be linked to other information ortCommerce sites through the use of triggers.

In another iVOD interactive program in accordance with an exemplaryembodiment of the present invention, a producer may include pop-uptrivia facts including questions that a participant may answer. Answersfrom a plurality of participants may be collected as participantresponses by the interactive programming server and scored so that aparticipant can see how the participant's performance in answering thequestions compared to other participants.

FIG. 19 is a diagram depicting a process for receiving participantreactions to an interactive program and calculating an audience approvalsystem rating for an interactive program in accordance with an exemplaryembodiment of the present invention. A producer 100 generates aninteractive program and transmits the interactive program to a pluralityof participants as exemplified by participants 1100, 1102 and 1103. Eachparticipant may have a different opinion of the quality of theinteractive program; therefore, each participant is provided with anindividual audience approval system button as exemplified by audienceapproval system buttons 1106, 1108, and 1110. Each participant selectsan audience approval system rating button corresponding to theparticipant's subjective rating of the interactive program. Theselection of an audience approval system button transmits acorresponding audience approval system signal to the interactiveprogramming host (not shown) thus creating a plurality of audienceapproval system signals for evaluation by the interactive programminghost. The interactive programming host receives the plurality ofaudience approval system signals and uses them to generate a singleaudience approval system rating signal and transmits the audienceapproval system rating signal for display with the interactiveprogramming content.

In an audience approval system in accordance with an exemplaryembodiment of the present invention, an audience approval system signalcan take on three states, 1112, 1114, and 1116, with each staterepresenting a participant's subjective opinion of the interactiveprogram. In this embodiment, the three states are mapped to thecorresponding numeric values of “100”, “50”, and “0”, with “100”representing a participant's complete satisfaction with the interactiveprogram, “50” representing the participant's partial satisfaction withthe interactive program, and “0” representing the participant's completedissatisfaction with the interactive program. Each of the plurality ofaudience approval system signals are mapped to one of these numericvalues. These numeric values are used to generate an arithmetic meanrepresenting the audience approval system rating of the interactiveprogram. In the illustrated example of FIG. 11, participant 1100 ratesthe interactive program at “100”, participant 1102 rates the interactiveprogram at “50”, and participant 1104 rates the interactive program at“100”. These values are used by the interactive programming host togenerate (1118) an arithmetic mean 1120 of the plurality of mappedparticipants' audience approval system signals. The arithmetic mean ispresented to the participants as the audience approval system rating ofthe producer's interactive program. In one audience approval system inaccordance with an exemplary embodiment of the present invention, theaudience approval system rating is mapped to a color, with the numericvalue of “100” being represented in green, the numeric value of “50”being represented in yellow, and the numeric value of “0” beingrepresented in red.

FIG. 20 is a hardware architecture diagram of a data processing systemsuitable for use as an interactive programming host in accordance withan exemplary embodiment of the present invention. A data processingsystem includes a processor 1200 operatively coupled via a system bus1202 to a main memory 1204 and a peripheral I/O interface control unit1206. The I/O interface control unit is operatively coupled via an I/Olocal bus 1208 to a storage controller 1210, and a network controller1212. A communications device 1214 is operatively coupled to the networkcommunications controller and is adapted to allow software objectshosted by the data processing system to communicate via a network withother software objects.

The storage controller is operatively coupled to a storage device 1216.Computer program instructions 1218 implementing an interactiveprogramming server are stored on the disk storage device until theprocessor retrieves the computer program instructions and stores them inthe main memory. The processor then executes the computer programinstructions stored in the main memory to implement the interactiveprogramming server.

FIG. 21 is a conceptual diagram of a system for creating an interactiveprogram incorporating participant interactions in accordance with anexemplary embodiment of the present invention. A moderator 2100 hosts aninteractive program, such as a broadcast program with a talk showformat, that is transmitted to an audience having a plurality of viewers2102. The interactive program takes place on a virtual stage 2104 wherethe moderator generates interactive programming for transmission to theviewers. The moderator transmits the interactive program 2106 to theviewers. The viewers may passively watch the interactive program or maybecome active participants by generating their own comments 2108 thatare transmitted back to the moderator. The moderator edits or filtersthe participant comments and retransmits the edited participant commentsas part of the interactive program. The viewers may communicate witheach other during the interactive program by exchanging audienceinteractive messages 2110 between themselves.

The moderator controls the content of the interactive program in avariety of ways. The moderator introduces the initial topic or contentfor audience interaction. For example, the moderator may introduce atopical event such as a news story and then ask for participantcomments. The moderator may also use previously prepared content such asa non-interactive program that is transmitted to the audience in orderto elicit audience member responses and engage viewers. The moderatorcan invite virtual guests 2112 from the audience onto the virtual stage.While on the virtual stage, the virtual guests exchange interactivemessages directly with the moderator rather than with other audiencemembers or participants. The moderator may also exclude a participant orviewer from the audience. Additionally, the moderator may generateadditional interactive programming for use by the audience such as pollsso that the audience can participate in the interactive program byselecting responses to a question from a list of answers. The results ofthe participant responses are aggregated for inclusion in theinteractive program.

In one system for creating an interactive program incorporatingparticipant interactions in accordance with an exemplary embodiment ofthe present invention, the interactive programs are talk shows hosted byindependent moderators and delivered to an audience via the Internet.This system allows a moderator to be recognized as an expert orrespected voice in a particular field while building a community ofviewer participants interested in that particular field. The systemallows the moderator to create a controlled and moderated environmentwhere the moderator directs the flow of information and has completecontrol over the medium. The system is cost-effective because no specialhardware or training is needed to operate the system. The systemfeatures a customizable Web-based interface for moderators and viewersto use in creating customized collaborative interactive programs.

FIG. 22 is a deployment diagram of a system for creating an interactiveprogram incorporating participant interactions in accordance with anexemplary embodiment of the present invention. A moderator 2100transmits an interactive program to a plurality of viewers, asexemplified by viewers 2200 a and 2200 b, via a communications network2202 such as the Internet. The moderator uses a moderator client 2204 totransmit moderator signals over communications link 2206 andcommunications link 2208 to a moderator server 2210. The moderatorserver uses the moderator signals to generate an interactive programthat is transmitted over communications link 2208 and communicationslinks 2212 a and 2212 b to a plurality of viewer clients as exemplifiedby viewer clients 2214 a and 2214 b. The viewers become participants byresponding to the interactive program by generating and transmitting tothe moderator server a plurality of participant comment signals usingthe viewer clients. The participant comment signals encode theparticipants' commentary about the interactive program. The moderatorserver receives the participant comment signals and retransmits them tothe moderator client where the moderator edits the participant commentsignals. The moderator generates new moderator signals that aretransmitted to the moderator server along with the edited participantcomment signals. The moderator server uses the moderator signals and theedited user comment signals to generate additional interactive programsignals that are transmitted to the viewers' clients. The process ofreceiving participant comment signals, editing the user comment signals,and generating new interactive program signals is repetitively performedin order to generate an interactive program incorporating viewerinteractions.

In a system for creating an interactive program incorporating viewerinteractions in accordance with an exemplary embodiment of the presentinvention, the moderator server is operably coupled to content server2216 via a communications link 2218. The content server hosts a contentsource such as content database 2220 including content suitable forbroadcast by the moderator server. Such content may include pastbroadcast programs that the moderator is using as a topic for furtherdiscussion within the audience. The moderator instructs the moderatorserver to request and receive content signals from the content serverand the moderator server generates an interactive program including thecontent signals. In this way, non-interactive content may be enhancedwith an interactive component thus leveraging non-interactive content bycreating an interactive program using content without an interactivecomponent. In another embodiment of enhanced content, the content issynchronized with the interactive component and the content istransmitted to the viewer client from a server other than the moderatorserver in a program synchronous fashion.

In a system for creating an interactive program incorporating viewerinteractions in accordance with an exemplary embodiment of the presentinvention, the moderator server hosts software facilities for themoderator to use in generating an interactive program. The moderatorserver is operably coupled to a moderator database 2230 includingmoderator information describing the type of interactive program themoderator produces and the moderator's interactive program broadcastschedule. The moderator information may be used to automaticallygenerate a dynamic programming guide thus helping viewers find themoderator's interactive program. In addition, the moderator serverrecords viewer interaction data describing the amount, timing, and typeof viewer interactions with the moderator's produced interactiveprogramming. The moderator may access the viewer interaction data togenerate reports regarding the moderator's interactive programming.

In a system for creating an interactive program incorporating viewerinteractions in accordance with an exemplary embodiment of the presentinvention, the moderator server hosts a viewer database 2232 includingviewer profile information. Viewer profile information includesinformation about viewer preferences and viewer notification requests.The viewer preferences are used by the moderator server to suggestinteractive programming generated by a moderator which may match theviewer's stated preferences. The viewer notification requests are usedby the moderator server to generate viewer notifications that aretransmitted to a viewer in order to notify a viewer when a specificinteractive program is about to be broadcast.

In one embodiment of a viewer notification generation process inaccordance with the present invention, the privacy of the viewer isprotected by not allowing the moderator access to viewer profiles. Forexample, the moderator may initiate a notification process but themoderator is never allowed to see to which viewers the notifications aresent. In addition, any viewership reports generated on behalf of amoderator use aggregate data for the viewers so that the viewers'identifications are not associated with the individual viewershipreports.

In a system for creating an interactive program incorporating viewerinteractions in accordance with an exemplary embodiment of the presentinvention, the audience and moderator comment on a broadcast programover which the moderator has minimal control. In this embodiment, abroadcaster 2222 transmits a broadcaster media signal 2224 received by aviewer's broadcast media receiver 2226 and a moderator's broadcast mediareceiver 2228. In this embodiment, the moderator and the audience watchthe broadcast program and exchange commentary about the broadcastprogram over the communications network as described above. In this way,non-interactive programming can be supplemented with an interactivecomponent. Exemplary broadcast programs include broadcasts of real-timeevents, such as sporting events or breaking news stories, andpre-recorded programming such entertainment programs or documentaries.

FIG. 23 is a sequence diagram of a process within a system for creatingan interactive program incorporating viewer interactions in accordancewith an exemplary embodiment of the present invention. A moderatorserver 2210 receives viewer comments 2300 a and 2300 b from a pluralityof viewer clients as exemplified by viewer clients 2212 a and 2212 b.The moderator server transmits the viewer comments, 2300 a and 2300 b,to a moderator client 2204. A moderator uses the moderator client toedit (2302) the viewer comments and generate (2304) moderator comments.The edited viewer comments and the moderator comments 2306 aretransmitted to the moderator server along with other moderator controlsignals generated by the moderator such as a viewer invitation signalfor indicating a viewer to invite to a virtual stage or a viewerexclusion signal for excluding a viewer that is not behaving properly.The moderator server uses the moderator comments and the edited viewercomments to generate (2308) viewer interactive programming, 2310 a and2310 b, that is transmitted to the plurality of viewer clients andmoderator interactive programming 2312 that is transmitted to themoderator client. The process is repeated indefinitely to generate aninteractive program with the plurality of viewers interacting with theviewer interactive programming and the moderator using the moderatorinteractive programming to moderate the generation process.

In one embodiment of a system for creating an interactive program inaccordance with an exemplary embodiment of the present invention, theinteractive programming generated by the moderator server is stored in amoderator database (for example moderator database 2230 of FIG. 22) forarchival purposes. The interactive programming can be indexed andcataloged for generation of an archive listing describing the archivedinteractive programming. A viewer can then request archived interactiveprogramming for viewing at a later time for “on-demand” viewing.

In one embodiment of a system for creating an interactive program inaccordance with an exemplary embodiment of the present invention, aviewer can initiate the creation of an archive for an interactiveprogram. As the interactive program is produced and transmitted to theviewer, the interactive program signals are stored for the viewer's ownuse. For example, a viewer can initiate the creation of an archive for ashort period of time so that the viewer can leave the interactiveprogram and rejoin the interactive program and be able to view theportions of the interactive program that the viewer missed. As anotherexample, the viewer can create a personal archive of past interactiveprograms in a manner similar to a personal video recorder.

In another system for creating an interactive program in accordance withan exemplary embodiment of the present invention, the communicationsnetwork is the Internet and the viewer clients and a moderator clientare Web browsers. The moderator server receives moderator andparticipant comment signals in the form of POST requests and generatesthe interactive program as an interactive electronic document written ina document markup language such as Hyper Text Markup Language (HTML) oreXtensible Markup Language (XML) that is transmitted to the viewerclients. The viewer clients parse the electronic document and generateviewer displays using the instructions in the electronic document. Theviewers respond to the viewer displays by entering text and selectingelements from the viewer displays. These viewer interactions aretransmitted to the moderator server by the viewer's clients insubsequent POST messages. The moderator receives a different set ofinteractive moderator electronic documents that implement a moderatoruser interface enabling the moderator to control the operations of themoderator server.

In one system for creating an interactive program in accordance with anexemplary embodiment of the present invention, the system is deployedusing the Microsoft® TV platform which is a standards-based, client andserver software middleware system for deploying interactive programming.The platform includes a client software application hosted by aset-top-box and a server software application operably coupled by acommunications network. The client software application includes a Webbrowser that can be used much like a conventional Web browser and anapplication programming interface for building native applications thatare hosted by the set-top-box. The server includes several managementfunctions including t-commerce and client management applications.

In another system for creating an interactive program in accordance withan exemplary embodiment of the present invention, the interactiveprogramming generated by the moderator server further includes“click-through” style banner ads for selection by a viewer. If a viewerselects a click-through banner ad, the viewer's interaction with thebanner ad is recorded in a moderator database in order to generateclick-through activity related to the interactive programming. Thebanner ads may come either from the moderator server or an ad server notaffiliated with the moderator server.

FIG. 57 is a deployment diagram for a telephony system for delivery ofan interactive program in accordance with an embodiment of the presentinvention. A previously described moderator server 2210 is operablycoupled via a communications network 2202 to previously described viewerclient 2214 a. A viewer 2200 a, views an interactive program byaccessing the moderator server using the viewer client. To participate,the viewer uses a telephone device 5700 a to connect to a telephonyagent 5702 operably coupled to the moderator server via thecommunications network. In operation, the viewer uses the telephone todial up the telephony agent. The telephony agent receives audio signalsand converts the audio signals to text signals that are transmitted tothe moderator server via the communications network. In turn, themoderator server re-routes the textual component signals of aninteractive program to the telephony agent. The telephony agent receivesthe textual component signals and converts the textual component signalsinto audio signals for transmission to the viewer via the telephone.

In another interactive program creation system in accordance with anembodiment of the present invention, a viewer downloads and installs acustom client plug-in that allows a viewer a built-in microphone on theviewer client. Using a control panel, participants direct theirquestions or comments to either the virtual stage or the audienceinteractive message area. The spoken words are digitized by the viewerclient, analyzed, translated into text form, and transmitted via thecommunications link to the moderator server. The question or commentthen appears in the interactive program. The plug-in allows viewers toparticipate in an interactive program in a traditional, voice-based wayif they choose to.

In another interactive program creation system in accordance with anembodiment of the present invention, the spoken words are not translatedto text. Instead, the digitized voice is transmitted directly over thecommunications link to the moderator server such as in Voice overInternet Protocol (VOIP) transmissions.

FIG. 58 is a sequence diagram for a telephony process as used by atelephony system for delivery of an interactive program in accordancewith an embodiment of the present invention. A viewer uses a telephonedevice 5700 to send participant voice signals to a telephony agent 5702.The telephony agent converts 5802 the participant voice signals to textin a speech-to-text conversion process. The textual participant comments5804 are transmitted to the moderator server. The textual participantcomments are used to generate 5806 viewer interactive programmingsignals 5808 in a to-be-described process. The moderator servertransmits the viewer interactive programming signals to the viewerclient and transmits a second set of viewer interactive programmingsignals 5810 to the telephony agent. The telephony agent converts (5812)the textual portions of the viewer interactive programming to signalsfor an audio version of the viewer interactive programming 5814 in atext to speech conversion process. In this way, a viewer can participatein an interactive program using a telephone device for the generation ofviewer interaction signals.

In another telephony process as used by a telephony system for deliveryof an interactive program in accordance with an embodiment of thepresent invention, the video components of the interactive program aredispensed with and the participant interacts with the textual componentsof the interactive program using the telephone device. In this way, aninteractive program can be created by a moderator with only textual oraudio and textual components that is accessible to a participant usingonly a telephone device.

FIG. 60 is a deployment diagram of a system for extracting closedcaptioning from a broadcast signal in accordance with an exemplaryembodiment of the present invention. A broadcaster 2222 transmits abroadcast media signal 2226 that is received by a caption and programdata extractor 6000. The caption and program information extractorincludes programing instructions 6001 that identify captioning andprogram information encoded in the broadcast media signal and extractsthe captions and program information for storage in a database. Thebroadcast media signal includes captioning information 6002 encoded inthe signal such as within line 21 of a vertical blanking interval (VBI)of a television signal. The captioning information is encoded in thebroadcast media signal by a broadcaster in order to servehearing-impaired viewers of the broadcast media signal. As such, thecaptioning information includes a transcription of the speech portion ofa broadcast program. For example, a talkshow with captioning may includea transcript of the questions asked by a host of a guest and theresponses of the guest to the host's questions.

The captioning information is included as several text streams in thebroadcast media signal. In one embodiment of a broadcast media signal inaccordance with an exemplary embodiment of the present invention, thecaptioning information includes a field 1 6004 and a field 2 6006. Field1 includes a first captioning information 6008 and a second captioninginformation 6010 text stream. Field 2 includes a third captioninginformation 6012 and a fourth captioning information 6014 text string aswell as eXtended Data Service (XDS) information 6001 encoded in a seriesof packets. The fields are described in table 2a and table 2b below.

TABLE 2a Field 1 Packets Data Name* Field Channel Description CC1 1 1Primary Synchronous Caption Service CC2 1 2 Special Non-Synchronous UseCaptions T1 1 1 First Text Service T2 1 2 Second Text Service

TABLE 2b Field 2 Packets Data Name* Field Channel Description CC3 2 1Secondary Synchronous Caption Service CC4 2 2 Special Non-SynchronousUse Captions T3 2 1 Third Text Service T4 2 2 Fourth Text Service XDSeXtended Data Services

There are several different classes of XDS packets encapsulatinginformation about a broadcast program. For example, defined XDS packetclasses include Current Class (information about the current programsuch as the title, length, rating, elapsed time, audio services, captionservices, and aspect ratio), Future Class (the same information for anupcoming program), Channel Information Class (information such as thenetwork name, station call letters, native channel number and tapedelay), Miscellaneous Class (containing the time of day and the localtime zone) and Public Service Class (severe weather warnings). Inaddition, Reserved and Undefined Classes are set aside for futureexpansion and proprietary applications.

For each Class, there are two groups of similar packet types. Bit 6 isused as an indicator of these two groups. When bit 6 of the Typecharacter is set to 0 the packet only describes information relating tothe channel that carries the signal. This is known as an In-Band packet.When bit 6 of the Type character is set to 1, the packet only containsinformation for another channel. This is known as an Out-of-Band packet.

The Current Class includes a Program Identification Number (ScheduledStart Time) packet including four characters that define the programstart time and date relative to Coordinated Universal Time (UTC). Thisis non-character-based data so bit #6 is always set to one. The formatof the characters is identified in Table 3.

TABLE 3 Character B6 b5 b4 b3 B2 B1 b0 Minute 1 m5 m4 m3 m2 m1 m0 Hour 1D h4 h3 h2 h1 h0 Date 1 L d4 d3 d2 d1 d0 Month 1 Z T m3 m2 m1 m0

The minute field has a valid range of 0 to 59, the hour field from 0 to23, the date field from 1 to 31, the month field from 1 to 12. The “T”bit is used to indicate a program that is routinely tape delayed (formountain and pacific time zones). The D, L, and Z bits are ignored bythe decoder when processing this packet. (The same format utilizes thesebits for time setting.) The T bit is used to determine if an offset isnecessary because of local station tape delays. A separate packet of theChannel Information Class indicates the amount of tape delay used for agiven time zone. When all characters of this packet contain all Ones, itindicates the end of the current program. A change in received CurrentClass Program Identification Number is interpreted by XDS receivers asthe start of a new current program.

A Length/Time-in-Show packet is composed of 2, 4 or 6non-character-based informational characters. It is used to indicate thescheduled length of the program as well as the elapsed time for theprogram. The first two informational characters are used to indicate theprogram's length in hours and minutes. The second two informationalcharacters show the current time elapsed by the program in hours andminutes. The final two informational characters extend the elapsed timecount with seconds. The informational characters are encoded asindicated in Table 4.

TABLE 4 Character B6 b5 b4 b3 B2 B1 b0 Length - (m) 1 m5 m4 m3 m2 m1 m0Length - (h) 1 h5 h4 h3 h2 h1 h0 ET - (m) 1 m5 m4 m3 m2 m1 m0 ET - (h) 1h5 h4 h3 h2 h1 h0 ET - (s) 1 s5 s4 s3 s2 s1 s0 Null 0 0 0 0 0 0 0

The minute second fields have a valid range of 0 to 59, and the hourfields from 0 to 63. The sixth character is a standard null.

The Program Name packet contains a variable number, 2 to 32, ofInformational characters that define the program title. Each characteris in the range of 20 h to 7 Fh. The variable size of this packet allowsfor efficient transmission of titles of any length.

A complete definition of a XDS packets may be found in RecommendedPractice for Line 21 Data Service, Electronics Industries Association,EIA-608 (drafts Oct. 12, 1992 and Jun. 17, 1993), the subject matter ofwhich is hereby incorporated by reference as if fully stated herein. Anexemplary device suitable for extraction of captions and XDS packetsfrom a television signal is an ATI-TV ISA television tuner sold by ATItechnologies Inc. of Markham, Ontario Canada. The device includessoftware for monitoring television signals and extracting captioning tocreate a program transcription.

The caption and program information extractor extracts the captioninginformation 6018 from the broadcast media signal along with programinformation 6020 from the concurrently transmitted XDS packets andstores the captioning information and program information in a contentdatabase 2220 serviced by a content database server 6022. The contentdatabase server is coupled to the previously described content server2216.

A moderator server 2210 receives captioning information from the contentserver and transmits the captions to a moderator client 2204 overcommunications link 2208 and communications link 2206. A moderator 2100uses the moderator client to edit the captioning information and addsmoderator commentary to the edited captioning information thus creatingmoderated programming content using the captioning information as sourcematerial. The moderator client transmits the edited captioninginformation and moderator commentary to the moderator server where themoderator server creates interactive programming for transmission to aplurality of viewer clients, as exemplified by viewer client 2214 a, viaa communications network 2202 such as the Internet and communicationslink 2212 a. A plurality of viewers, as exemplified by viewer 2200 a,view and interact with the interactive programming using a viewerclient.

In one embodiment of a caption and program data extractor in accordancewith an exemplary embodiment of the present invention, other componentsof the broadcast media signal are extracted and stored in the contentdatabase. For example, the caption and program data extractor mayextract video frames from the broadcast media signal on either a regularor random interval and store the captured frames along with thecaptioning information and program information. As another example, thecaption and program data extractor may extract portions of an audiocomponent and store the portions in the content database. Theseadditional components of the broadcast media signal are associated withthe captioning and programming information in the content database sothat the additional components may be recalled and used to augment thecaptioning information when generating interactive programming.

In one system for extracting closed captioning from a broadcast signalin accordance with an exemplary embodiment of the present invention, theextracted captions are compressed before they are stored. As thecaptions are textual information, many compression tools may be used. Inone system, the compression tool used is the Lempel-Ziv-Oberhumer (LZO)compression tool authored by Markus Franz Xaver Johannes Oberhumer.Source code for the compression tool is available athttp://www.oberhumer.com/opensource/lzo/. LZO is a lossless blockcompression technique with decompression requiring no memory resources.As the decompression step does not require any memory resources,decompression may be performed on hosts with limited memory such as settop boxes used with televisions as displays.

FIG. 64 is a process flow diagram of a program information and captionextraction process in accordance with an exemplary embodiment of thepresent invention. A program information and caption extraction process6001 is hosted by a previously described program information and captionextractor 6000 (of FIG. 60). The program information and captionextraction process receives (6400) a broadcast media signal havingcaptions and program information as previously described. The programinformation and caption extraction process extracts (6402) the programinformation from the broadcast media signal and determines (6404) if theprogram information indicates that a new program is being broadcast. Ifso, the program information and caption extraction process creates(6406) a new database record (6408) for extracted captions using theprogram information and puts the program information into the newdatabase record. The program information and caption extraction processthen extracts (6410) the captions from the broadcast media signal andstores the captions in the new database record. The program informationand caption extraction process determines (6412) if it should stopextracting captions. If not, the program information and captionextraction process continues receiving (6400) the broadcast media signallooking for programs and new captions to archive.

FIG. 61 is a sequence diagram of an interactive programming system inaccordance with an exemplary embodiment of the present invention. Amoderator uses a moderator client 2204 to request and receive captions6100 from a content database server 6022 via a moderator server 2210.The moderator uses the moderator client to edit (6102) the captions andadd (6104) commentary. The edited captions and commentary 6106 aretransmitted to the moderator server where they are used generate (6108)interactive programming for both a viewer 6110 and the moderator 6112. Aviewer interacts with the viewer interactive program by entering (6113)viewer comments 6114 using the viewer client. The viewer comments aretransmitted by the viewer client the moderator server that retransmitsthe viewer comments to the moderator client. The moderator clientrequests and receives additional captions 6118 from the content databaseserver via the moderator server. The moderator then edits (6122) thecaptions, edits (6124) the viewer comments, and adds (6126) commentaryto create new edited captions, viewer comments, and commentary 6128 thatare transmitted to the moderator server. The moderator server uses theedited captions, viewer comments, and commentary to generate (6130) newviewer interactive programming 6132 and moderator interactiveprogramming 6134 for transmission to the viewer client and the moderatorclient respectively. The process of combining viewer comments, newcaptions, and moderator commentary to generate interactive programmingis continuously repeated to generate a continuous stream of interactiveprogramming.

In one interactive programming system in accordance with an exemplaryembodiment of the-present invention, the captioning information iscompressed as previously described. In addition, the interactiveprogramming for both commentator and the viewer is compressed beforetransmission.

Referring again to FIG. 60, in one interactive programming system inaccordance with an exemplary embodiment of the present invention,broadcast interactive programming 6018 is encoded for broadcasttransmission in the VBI of a television signal. Textual components of aninteractive program are generated as previously described and placedinto a television VBI signal as captioning information. The televisionsignal may include a video signal for a television program that thecommentator and the viewers want to discuss. The television signalincluding the interactive programming is transmitted to the viewers andthe viewers' television, as exemplified by broadcast interactiveprogramming receiver 6020, decodes and displays the textual componentsof the interactive programming. Viewers interact with the interactiveprogramming using a back channel 6022, such as through a communicationsnetwork 2202, or a previously described telephony link.

Links to other resources are encoded in the television signal in theform of Uniform Resource Locators (URLs) which are stringrepresentations of locations for use in identifying abstract or physicalresources on the Internet. URLs can be transmitted in the T-2 serviceencoded in line 21 of the VBI, and may be used by receiving devices topermit the linking of television programs with related content on theInternet so that the content from these Internet services may becombined, mixed or shared by the receiving device.

URLs are transmitted in T-2 by using the following general format:

<url>[attr1:val1][attr2:val2] . . . [attrn:valn][checksum]

The URL is enclosed in angle brackets, followed by zero or more pairs ofattributes and values in square brackets, which are then followed by achecksum in square brackets. Four attributes are defined in thisstandard: “type”, “name”, “expires”, and “script”. The “type” attributeindicates what sort of content the URL is associated with (for example,content related to the current television program or with the broadcastnetwork). The type can be airy one of the values in table 5:

TABLE 5 Value URL is associated with PROGRAM the current program NETWORKthe broadcast network STATION the local station SPONSOR a commercialsponsor or advertiser for the current program OPERATORthe service (e.g.,cable or satellite) operator

The “name” attribute indicates a human-readable title for the resourceand can be any string of characters between 20 h and 7 Eh except squarebrackets (5 Bh and 5 Dh) and angle brackets (3 Ch and 3 Eh). The“expires” attribute enables an author to specify the last date the URLis valid, after which the URL should be ignored by the receiving device.The “script” attribute enables the triggering of specific actions withinthe content referenced by the URL. The value specifies a script fragmentthat is to be sent to the page and executed; the scripting language iscompatible with ECMA-262 (for example, “JavaScriptTw” or “JScript™”).The script is executed when the content referenced by the URL isdisplayed on the receiving device. If that content is currently beingdisplayed, the script fragment is immediately executed. The context forthe script is the root document corresponding to the URL specified.

FIG. 62 is a sequence diagram of an interactive programming generationprocess wherein the interactive programming includes links to otherresources in accordance with an exemplary embodiment of the presentinvention. Links may be added to an interactive program for use by aviewer for a variety of purposes. A link may provide access to atCommerce site where viewers use their televisions and set-top boxes tobrowse products for sale. Another use of a link is to provide additionalinformation for a viewer while watching an interactive program. Forexample, if the interactive program has a talkshow format, the links maybe used to direct a viewer to a Web site where additional informationabout a talkshow topic is located.

As another example, a link may provide access to other relatedinteractive programming. A moderator uses a moderator client 2204 totransmit key words or phrases associated to links 6200 to the moderatorserver. The key words or phrases will be used to search the captions bythe moderator server. When a key word or phrase is found, the moderatorserver generates a link for inclusion in a VBI. The moderator serverreceives captions 6202 from a content database server 6022 andretransmits the captions to the moderator client. The moderator edits(6204) the captions and adds (6206) commentary to the captions. Theedited captions and commentary 6208 are transmitted by the moderatorclient to the moderator server. The moderator server generates 6210 aninteractive program from the edited captions and moderator commentary.The moderator server then adds 6212 links to the interactive programming6214 using the key words or phrases and associated links before theinteractive programming is transmitted to a viewer's broadcastinteractive program receiver 6018.

FIG. 63 is a process flow diagram of a dynamic link creation process inaccordance with an exemplary embodiment of the present invention. Linksare added to an interactive program dynamically without directintervention or editing by the moderator. The moderator supplies keywords or phrases that are associated with links as the contextualframework associating textual information in the interactive programwith other resources. A dynamic link creation process 6212 receives(6302) input interactive programming 6204 including textual components.The dynamic link creation process searches (6306) the textual elementsof the interactive programming for key words or phrases 6200 supplied bya commentator. If a key word or phrase is found (6308), the dynamic linkcreation process creates (6310) a link and adds the link (6312) to theinteractive programming for transmission to a viewer. The dynamic linkcreation process continues processing (6314) new interactive programmingas the interactive programming is created.

FIG. 47 is a collaboration diagram depicting an interactive programminggeneration process in accordance with an exemplary embodiment of thepresent invention. A moderator server 2210 includes a virtual stagecontent engine 4702 and an audience content engine 4704. These contentengines generate content, such as the content for a chat room, andtransmit the content to an interactive program generator 4706 includedin the moderator server. The virtual stage content engine receivespreviously described moderator comments and edited participant comments2306 from the previously described moderator client. The virtual stagecontent engine uses the moderator's comments and edited participantcomments to generate moderator content for a to-be-described stagesection or area in an interactive program. The audience content enginereceives previously described participant comments, 2300 a and 2300 b,from the previously described viewer clients, 2212 a and 2212 b, editedparticipant comments and moderator comments 2306 from the moderatorclient, and uses the participant comments, edited participant comments,and moderator comments to generate audience content for ato-be-described audience section or area in an interactive program.

The interactive program generator receives the moderator content and theaudience content and uses the content to generate enhanced interactiveprogramming. The interactive programming includes viewer interactiveprogramming 2310 a and 2310 b that is transmitted to the viewer clientsfor display and use of the viewers. The interactive programming furtherincludes moderator interactive programming 2312 transmitted to themoderator for viewing and use by the moderator. The cycle of receivingparticipant, moderator and edited participant comments and using thecomments to generate interactive programming for transmission to themoderator and viewer is repeated indefinitely to create a continuousinteractive program.

In an interactive program creation system in accordance with anexemplary embodiment of the present invention, content 4708 from apreviously described content server 2216 is received by the interactiveprogram generator and the content is included in the generatedinteractive programming. In an interactive program creation system inaccordance with another exemplary embodiment of the present invention, avirtual guest client 4710 transmits virtual guest comments 4712 to thevirtual stage content engine for inclusion in the virtual stage contentgenerated by the virtual content engine.

In an interactive program creation system in accordance with anotherexemplary embodiment of the present invention, the moderator,participant, and guest interactive messages are chat messages and thevirtual stage and audience content engines are chat engines. Thetext-based output from the chat engines is used by the interactiveprogram generator generate interactive programming including electronicdocuments, such as transcripts, composed in a document markup languagesuch as HTML or XML.

FIG. 50 is a process flow diagram of an interactive program generationprocess in accordance with an exemplary embodiment of the presentinvention. A moderator server receives (5000) moderator commentary andedited viewer commentary 5001 from a moderator. The moderator serverreceives (5002) viewer commentary 5003 from viewers in an audience. Themoderator server uses the viewer commentary, the moderator commentary,and the edited viewer commentary to generate (5004) viewer interactiveprogramming 5006 for transmission to viewers in the audience. Themoderator server uses the moderator commentary and the edited viewercommentary to generate (5008) moderator interactive programming 5010 fortransmission to the moderator. The moderator then transmits (5012) themoderator interactive programming to the moderator and the viewerinteractive programming to the viewers in an audience. The process isrepeated (5014) continuously to generate an interactive program.

In one embodiment of a moderator server in accordance with the presentinvention, the moderator server is operated in an application serviceprovider (ASP) mode. In this mode, the moderator server is used tocreate a “private label” interactive program creation system. In thismode, the moderator server provides services that an operator can embedinto another system such that a viewer perceives the interactive programcreation system as owned by individual operators. In some instances anindica of source, such as a “powered by” notice, is included in theinteractive program creation system.

The moderator's interface is broken up into several operationalsections. A “stage interaction” section 2410 displays the moderator'sdirect interaction with a virtual guest on a virtual stage. The stageinteraction section includes a plurality of fields for display ofvirtual guests' previous questions as exemplified by previous questionfield 2412. For each answered virtual guest question, a moderatorresponse field, as exemplified by moderator response field 2414,displays the moderator's response to the virtual guest's previousquestion. The stage interaction section further includes a currentquestion field 2416 for display of a virtual guest's current question. Amoderator uses a moderator text entry section 2418 to enter responses tothe current virtual guest question.

An audience interaction section 2420 displays audience comments. Theaudience interaction comments are comments made by participants to otherparticipants in the audience.

A moderator uses a status section 2423 to monitor the progress of theinteractive program. The moderator invites audience members to thevirtual stage to be virtual guests using an “invite to stage” selector2426. The moderator can select a viewer to invite onto the virtual stageby using a pull down menu of viewer names and selecting a viewer toinvite. Once a viewer is invited to the virtual stage, the viewer'sinteractive messages are displayed in the stage interaction section andnot in the audience interaction section. The moderator can also excludea participant by selecting a participant from a “kick user out” pulldown menu 2428. Once excluded, the moderator server removes the excludedparticipant's comment signals from the plurality of participant commentsignals edited by the moderator and used by the moderator server togenerate the interactive program. In this way, the moderator exercisesdirect control over the participants participating in the interactiveprogram.

In another interactive program creation system, the participant'sexchange video clips and files directly with each other in apeer-to-peer relationship. In this mode, the moderator server is notdirectly involved in the message exchanges occurring between audiencemembers interacting with each other.

The status section further includes an audience approval systemindicator 2430 for indicating to the moderator how the audience feelsabout the progress of the show. Viewer responses are aggregated in ato-be-described process and displayed to the moderator as a coloredindicator and as a numerical value. A moderator uses the audience membercounter field 2432 and pull down menu to determine the number andidentification of the viewers receiving the transmitted interactiveprogram. The status section further includes an elapsed time field 2433for display of the elapsed time of the interactive program.

An audience question section 2434 displays an audience question 2436that the moderator may answer by selecting an answer question button2438 or delete by selecting a delete question button 2440. The moderatorcan get a new audience question by selecting the update button 2442.

A polls section 2444 includes a poll question display field 2446 fordisplay of a current poll question and a poll results display field 2448for display of viewers' responses to the poll. The moderator selects anew poll button 2450 to enter a new poll question whenever the moderatorfeels that a new poll should be created.

FIG. 54 is a participant question filtering moderator interface inaccordance with an exemplary embodiment of the present invention. Aparticipant question filtering interface 5400 includes a keyword entryfield 5402 for entry of keywords that the moderator would like to haveincluded by viewers in questions sent to the moderator. Questions withthe entered keywords will be given higher relevance, and thus priority,than questions without the keywords. The participant question filteringinterface further includes an “exclude” entry field 5404 for words whichthe moderator does not want to see in questions, such as expletives orvulgarities. Any participant question having an excluded word will bedeleted from a participant question queue managed by the moderator. Theparticipant question filtering interface further includes a facility forsetting a relevance threshold 5406. A moderator uses the relevancethreshold setting facility to establish a threshold relevance value thata question should have before the question will be added to the questionqueue.

FIG. 55 is an illustration of the operation of a participant questionfiltering facility in accordance with an exemplary embodiment of thepresent invention. A participant question 5500 is processed in aparticipant question filter 5502 and assigned a relevance value 5504. Amoderator uses the relevance value to determine which participantquestions the moderator would like to answer. If a participant question5506 has an excluded word, then the relevance of the participantquestion is assigned a value 5508 of 0 and deleted 5510 from aparticipant question queue. In one embodiment of a participant questionfilter in accordance with the present invention, the participantquestion is deleted if the participant question's relevance value doesnot exceed the threshold relevance value set by the moderator. Amoderator uses the participant question filtering facility in order toprocess large numbers of participant questions without becomingoverwhelmed and to filter out offensive participant questions. Thisallows the moderator to automatically moderate an interactive programhaving a large number of participants, thus facilitating scalabilityfrom few participants to many participants.

FIG. 56 is a process flow diagram of a participant question filterprocess in accordance with an embodiment of the present invention. Thefilter process receives (5600) a participant question 5601. The filterprocess attempts to match (5602) words in the participant question withthe moderator's excluded words 5603. If it is determined (5604) that anexcluded word is in the question, the relevance of the participantquestion is set (5606) to a value below the moderator's previouslydescribed threshold relevance value 5607.

If no excluded words are found in the participant question, the filterprocess determines (5608) the relevance of the participant question bymatching the moderator's keywords 5609 to the words in the participantquestion. If it is determined (5610) that the relevance of theparticipant question exceeds the threshold relevance value, then theparticipant question is added (5612) to a participant question queue5614.

In an embodiment of a filtering process in accordance with the presentinvention, keywords and excluded words are matched to the participantquestion using approximate string matching techniques in order todetermine the relevance value of a participant question includingmisspelled keywords or excluded words.

FIG. 25 is a screen capture of a viewer interface used to view andinteract with an interactive program in accordance with an exemplaryembodiment of the present invention. The viewer interface 2500 includesan interactive program identifier field 2502 for display of the name ofthe interactive program being viewed by the viewer. A content displaysection 2504 is included for display of a content portion of theinteractive program. The content of an interactive program may betext-based, audio-based, or video-based in any combination dependent onthe capabilities and desires of the moderator. An audience interactivemessage section 2506 is included for display of audience interactivemessages that the audience is exchanging amongst themselves. Aninteractive message entry field 2508 is used by the viewer to enterinteractive messages for display in the audience interactive messagesection and to interact with the moderator when the moderator invitesthe viewer onto the virtual stage.

A poll section 2510 displays a poll question 2511 asked by the moderatorof the viewers. The poll section includes a plurality of responsebuttons, exemplified by response buttons 2512 and 2514, selectable bythe viewer to indicate the viewer's response to the poll. The viewerselects an answer to the poll question by selecting one of the responsebuttons and then selects the “Vote!” button 2516 to register theviewer's poll answer with the moderator server. The viewer interfacefurther includes sections for banner advertising 2518 and for placementof a trademark or service mark 2520 to identify the operator of themoderator server. By allowing banner adds, the moderator server allows amoderator to collect revenue from t-commerce interactions with themoderator's hosted interactive program.

In another embodiment of an interactive program creation system inaccordance with the present invention, a poll is created using aplurality of participant questions for selection by participants. Theparticipant question from the plurality of participant questionsreceiving the most participant selections is selected for submission tothe moderator.

Referring again to FIG. 24, a current audience approval system ratingfield 2430 is provided for the display of viewers' rating of aninteractive program. Referring now to FIG. 26, a diagram depicting aprocess for receiving viewer reactions to the interactive program andcalculating an audience approval system rating for an interactiveprogram in accordance with an exemplary embodiment of the presentinvention is shown. A moderator 2100 generates an interactive programand transmits the interactive program to an audience 2102 as previouslydescribed. The audience includes a plurality of viewers, as exemplifiedby viewers 2600, 2602 and 2604. Each viewer may have a different opinionof the quality of the interactive program; therefore, each viewer isprovided with an individual audience approval system button asexemplified by audience approval system buttons 2606, 2608, and 2610.Each viewer selects an audience approval system rating buttoncorresponding to the viewer's subjective rating of the interactiveprogram. The selection of an audience approval system button transmits acorresponding audience approval system signal to the moderator server(not shown) thus creating a plurality of audience approval systemsignals for evaluation by the moderator server. The moderator serverreceives the plurality of audience approval system signals and uses themto generate a single audience approval system rating signal andtransmits the audience approval system rating signal for display on themoderator's interface (not shown).

In an audience approval system in accordance with an exemplaryembodiment of the present invention, an audience approval system signalcan take on three states, 2612, 2614, and 2616, with each staterepresenting a viewer's subjective opinion of the interactive program.In this embodiment, the three states are mapped to the correspondingnumeric values of “100”, “50”, and “0”, with “100” representing aviewer's complete satisfaction with the interactive program, “50”representing the viewer's partial satisfaction with the interactiveprogram, and “0” representing the viewer's complete dissatisfaction withthe interactive program. Each of the plurality of audience approvalsystem signals are mapped to one of these numeric values. These numericvalues are used to generate an arithmetic mean representing the audienceapproval system rating of the interactive program. In the illustratedexample of FIG. 26, viewer 2600 rates the interactive program at “100”,viewer 2602 rates the interactive program at “50”, and viewer 2604 ratesthe interactive program at “100”. These values are used by the moderatorserver to generate (2618) an arithmetic mean 2624 of the plurality ofmapped viewers' audience approval system signals. The arithmetic mean ispresented to the moderator as the audience approval system rating of themoderator's interactive program. In one audience approval system inaccordance with an exemplary embodiment of the present invention, theaudience approval system rating is mapped to a color, with the numericvalue of “100” being represented in green, the numeric value of “50”being represented in yellow, and the numeric value of “0” beingrepresented in red.

FIG. 27 is a use case diagram depicting ways in which a moderator mayinteract with a system for creating an interactive program incorporatingviewer interactions in accordance with an exemplary embodiment of thepresent invention. A moderator 2100 accesses the system in order tocreate (2702) an interactive program. In one system for creating aninteractive program incorporating viewer interactions in accordance withan exemplary embodiment of the present invention, the moderator createsa talkshow that is a periodically broadcast interactive program.Creation of an interactive program may include selecting a theme for thetalk show, establishing a broadcast time, and creating a briefdescription of the talk show. This interactive program information isstored in a moderator database 2230 (FIG. 22). The moderator database isused by a moderator server 2210 (FIG. 22) to generate a to-be-describedprogramming guide.

The moderator also accesses the interactive program creation system tohost (2704) an interactive program. While the moderator is hosting aninteractive program, the system provides facilities 2706 for audiencemanagement allowing the moderator to restrict access to an interactiveprogram. As previously described, the system provides facilities for themoderator to block interactive messages from viewers in the audience.The system also provides a facility 2708 for posting polls during theinteractive program. This allows a moderator to pose questions to theaudience in order to receive and aggregate viewers' opinions aboutvarious subjects during an interactive program as previously described.The system further includes facilities 2710 for answering questionspresented by viewers to the moderator. As previously described, amoderator can receive questions from viewers and determine whether ornot to answer them. Additionally, the system provides an invitationfacility 2712 for inviting viewers to participate in the interactiveprogram as a virtual guest as previously described.

The moderator may also access the interactive program creation system toperform (2714) administrative tasks associated with moderating aperiodically presented interactive program. The interactive programcreation system provides facilities 2716 for sending schedulingreminders to viewers about upcoming interactive programs. Suchscheduling reminders may be transmitted to a viewer by email, to aviewer's personal pager, to a viewer's wireless phone, or to a viewer'spersonal digital assistant. The interactive program creation system alsoincludes facilities 2720 for a moderator to review metrics collected bythe system on a moderator's interactive program.

FIG. 28 is a use case diagram depicting ways in which a viewer mayinteract with a system for creating an interactive program incorporatingviewer interactions in accordance with an exemplary embodiment of thepresent invention. A user accesses the interactive program creationsystem in order to search for (2802) interactive programs. Theinteractive program creation system includes facilities 2804 forsearching the interactive program creation system for interactiveprograms on particular topics that the viewer may be interested in. Theinteractive program creation system also includes browsing facilities2806 allowing the viewer to examine an interactive program creationsystem directory of interactive programs in a hierarchal manner.

The viewer may also access the interactive program creation system toview 2816 and become part of an interactive program. The interactiveprogram creation system includes facilities 2817 allowing a viewer tointeract with embedded advertising. The interactive program creationsystem also includes facilities 2818 allowing a moderator to pollviewers during an interactive program as previously described. Theinteractive program creation system also includes facilities 2820allowing a viewer to ask questions of the moderator and virtual guestsas previously described. The interactive program creation system alsoincludes facilities 2822 allowing a viewer to rate an interactiveprogram as previously described.

The viewer may also access the interactive program creation system topersonalize (2808) the viewer's experience with the interactive programcreation system. The interactive program creation system includesfacilities 2810 for submitting suggestions by the interactive programcreation system of interactive programs the viewer may be interested inbased on viewer preferences as included in a viewer profile andpreviously viewed interactive programs. The interactive program creationsystem further includes facilities 2812 for creation of a list offavorite interactive programs used by moderators to send schedulingreminders to the viewer about upcoming interactive programs aspreviously described. The interactive program creation system alsoincludes facilities 2814 allowing a viewer to create and edit a viewerprofile including topics of interest to the viewer. In one embodiment ofan interactive program creation system in accordance with the presentinvention, viewer profiles are stored in data files on the viewerclient. In another embodiment of an interactive program creation systemin accordance with the present invention, viewer profiles are stored ona central server and downloaded as XML documents to the viewer client asneeded.

FIG. 29 is a Web site diagram of an interactive program creation systemin accordance with an exemplary embodiment of the present invention. Aspreviously described, in one interactive program creation system inaccordance with an exemplary embodiment of the present invention, amoderator server hosts a Web site for accessing interactive programs byboth moderators and viewers. A user, such as a moderator or viewer,accesses the Web site via a log-in page 2900.

FIG. 49 is a screen capture of an interactive program creation systemlog-in interface in accordance with an exemplary embodiment of thepresent invention. A user selects a register button 4900 to register aseither a viewer or a moderator. If the user is registering as a viewer,the user obtains a viewer identifier and a viewer password. If the useris registering as a moderator, the user obtains a moderator identifierand a moderator password. The identifiers and passwords are used by theuser to access the interactive program creation system on future visitsand can be stored in “cookies” on the client the user is using to accessthe interactive program creation system.

A user selects a log-in button 4902 to access the interactive programcreation system as a viewer or selects a moderator log-in button 4904 toaccess the interactive program creation system as a moderator. Theinteractive program creation system log-in interface further includes anupcoming program guide section 4906 for display of interactive programsthat are scheduled to be produced by their moderators in the next 24hours. The listings in the upcoming program guide section include apreviously described “mic” viewer rating 4908 and a category link 4910to a viewer interface where a viewer can find more interactive programssimilar to the listed interactive program.

Referring again to FIG. 29, if the user logs in as a viewer, the vieweris directed to a viewer home page 2902. From the viewer home page, theviewer may access a registration process 2904. Once registered, theviewer can access an edit profile process 2906.

FIG. 30 is a screen capture of an edit profile viewer interface inaccordance with an exemplary embodiment of the present invention. Theedit profile viewer interface is used by a viewer to edit the viewer'spersonal information stored in the viewer's profile. The edit profileviewer interface includes a viewer identification field 3000 for displayof the viewer's identification and a password entry field for entry ofthe viewer's password. In operation, a user enters a new password intothe password entry field and selects a “Submit and Continue” button 3003to change the viewer's password. The viewer's identification andpassword are associated together in the user database 2232 (FIG. 29) foruse by the viewer as the viewer accesses different facilities of theinteractive program creation system.

The edit profile viewer interface further includes personal informationentry fields, such as a first name entry field 3004 and a last nameentry field 3006. Alternatively, the viewer may enter an anonymousviewer name rather than the viewer's real name in order to hide theviewer's identity. In operation, a viewer enters their personalinformation and selects the “Submit and Continue” button to store theviewer's personal information in the viewer's database. The personalinformation is used by the interactive program creation system topersonalize the viewer's experience while using the interactive programcreation system.

The edit profile viewer interface further includes a viewer profileentry field 3008. In operation, the viewer enters the viewer's interestsinto the viewer profile entry field. The entered viewer profile isstored in the viewer database for use by the interactive programcreation system to make suggestions of interactive programs that theviewer may want to participate in. To make suggestions, the viewerprofile is queried and key terms are identified. For example, theillustrated viewer profile 3010 includes the key terms “sports”,“movies”, and “music”. The interactive program creation system comparesthese key terms to key terms included in the moderator database 2230(FIG. 29) by moderators who have created interactive program profiles.If a match is found, the interactive program creation system suggeststhe matching interactive program to the viewer.

In an embodiment of an interactive program creation system in accordancewith the present invention, interactive programs are suggested to theviewer in a “pay-for-placement” mode. For example, if a plurality ofinteractive programs match the viewer's profile, the first interactiveprogram suggested to the viewer is the interactive program whosemoderator has paid the interactive program creation system's operatorthe most for being placed first.

The edit profile viewer interface further includes a viewer emailaddress entry field 3012, viewer city 3016, viewer state 3018, viewerzipcode 3020, and viewer country 3022 entry fields. In operation, theviewer enters their email and address location and selects the “Submitand Continue” button to store the viewer address information in theviewer database. Moderators using the interactive program creationsystem can use the viewer address information to notify a viewer whenthe moderator's interactive program is to be broadcast. Additionally,the viewer may optionally select an “Include in Directory” button 3022in order to exclude the viewer's address information from view by themoderators.

The edit profile viewer interface further includes an interactiveprogram search entry field 3024. A viewer uses the search entry field toenter a search term used to search the moderator database forinteractive programs with terms matching the search term. The editprofile viewer interface further includes a category or hub selectionfield 3026. A viewer may select an individual category, such as “News”3027 to be taken to a hub process for accessing interactive programsrelated to the selected category.

The edit profile viewer interface further includes an advertisingsection for display of “click-through” style banner ads. A user selectsone of the banner ads to be transferred to an advertiser's or retailer'sWeb site. The edit profile viewer interface further includes a featuresection 3030 for display of links to featured hubs. By selecting afeatured hub link, a viewer can quickly access a hub process foraccessing interactive programs related to the selected feature category.

FIG. 31 is a screen capture of a hub viewer interface in accordance withan exemplary embodiment of the present invention. The screen capture isof an exemplary “News” 3100 hub. Other hubs may be created for othersubjects such as “home improvement” and the like. The hub includes linksfor accessing by the viewer, interactive programs whose themes arenational news 3102, world news 3104, business news 3106, sports news3108, weather news 3110, and entertainment news 3112. In operation, aviewer selects one of the links to access a specialized program guideincluding links to interactive programs with a theme corresponding tothe link title.

Referring again to FIG. 39, a viewer may access an interactive programelectronic program guide process 3908. A viewer uses the program guideprocess to add upcoming interactive programs to a viewer's interactiveprogram list that is stored in the viewer database 2232.

FIG. 32 is a screen capture of a program guide viewer interface inaccordance with an exemplary embodiment of the present invention. Theprogram guide includes a plurality of listings for interactive programsavailable for viewing 3200. Each of the listings includes a title andbrief description field 3201, a current subject field 3202, a time field3204, and a listing selection button 3206. In operation, a viewer readsthe listing title and brief description to determine if the viewer wantsto participate in the interactive program. The viewer reads the timefield to determine when the next interactive program will be available,and reads the current subject field to determine what the next subjectto be discussed during the interactive program will be. The viewer thenselects the listing selection button and the “Add Selected to My TalkShows” button 3208 to add the listing to a viewer's list of interactiveprograms that the viewer wants to participate in. The list is maintainedin the viewer's database 2232 (FIG. 29).

The program guide viewer interface further includes an interactiveprogram rating 3210 display. The interactive program rating is a viewerrating determined from viewer responses to the interactive program. In aprogram guide in accordance with an exemplary embodiment of the presentinvention, the viewer rating is expressed in terms of “mics” (short for“microphone”). The greater the number of mics, the higher the viewerrating of the interactive program. For example, the maximum number ofmics an interactive program may receive is five mics for a popularprogram. A minimally popular interactive program may only receive onlyone mic.

The program guide viewer interface further includes a link to aninteractive program suggestion 3210 process. As previously described,the interactive program creation system uses a viewer's profile storedin the viewer database and interactive program descriptions stored inthe moderator database to suggest interactive programs that the viewermay be interested in.

In another program guide viewer interface in accordance with anembodiment of the present invention, the viewer may also access archivedprograms in an “on-demand” mode. In an on-demand mode, the program guideincludes previously broadcast and archived interactive programs.

Referring again to FIG. 29, a viewer may access the previously describedsearch facilities 2910 of the interactive program creation system fromthe program guide. Additionally, the program guide provides a link to animmediate program guide 2912 for listing interactive programs that arescheduled to be broadcast within the next day. A viewer may also accessa browsing facility 2914. Using the browsing facility, a viewer can viewa hierarchal list of interactive programs from which the viewer canselect an interactive program to participate in.

The viewer may access a specific interactive program's home page 2916 ina variety of ways, such as: selecting a link to an interactive programfrom the previously described search facility 2910; immediate programguide 2912; browsing facility 2920; and suggestion facility 2918.Additionally, included in a moderator database 2230 is a schedule ofupcoming interactive program broadcasts. The schedule of upcominginteractive program broadcasts may be accessed by the viewer using anupcoming interactive program facility 2920. From an interactiveprogram's home page, a viewer may join a previously described actualinteractive program 2922. Each interactive program is hosted by apreviously described moderator server 2210.

FIG. 48 is a screen capture of an interactive program home viewerinterface in accordance with an exemplary embodiment of the presentinvention. An interactive program home viewer interface is generated bya moderator server using information entered by a moderator and storedin the moderator database. The interactive program home viewer interfaceincludes an identifier field 4800 for display of an interactiveprogram's identifier. An interactive program description field is usedto display a brief description of the interactive program as describedby the moderator.

The interactive program home viewer interface further includes aschedule section 4804 where the schedules of upcoming transmissions ofthe interactive program are listed. An upcoming listing 4805 includes areminder button 4806. In operation, a viewer selects the reminder buttonfor a listing and an entry is made by the interactive program creationsystem to the previously described viewer profile. The entry is used totransmit notifications to the viewer when the interactive program isabout to be transmitted.

The interactive program home viewer interface further includes apreference addition button 4808 that the viewer selects to have theinteractive program added to the previously described viewer's list ofinteractive program preferences. A contact button 4810 is provided foruse by a viewer in sending an email message to a moderator. A searchbutton 4812 is provided for the viewer to search for additionalinteractive programs that are related thematically to the interactiveprogram represented in the interactive program home viewer interface.

Referring again to FIG. 29, the interactive program creation systemfurther includes a facility 2926 for retrieving archived previouslybroadcast interactive programs for viewing. A viewer uses the archivefacility to view transcripts and enhanced content of interactiveprograms that the viewer may have missed or wants to view again. In onefacility for retrieving archived interactive programs for viewing inaccordance with an exemplary embodiment of the present invention, thearchived interactive programs can be viewed on an “on-demand” or“pay-for-view” basis.

In another facility for retrieving interactive programs for viewing inaccordance with an exemplary embodiment of the present invention, thearchived interactive programs may be accessed for presentation inconjunction with other content such as in a syndication mode. Forexample, an archived interactive program whose theme was discussionabout a particular product can be linked to an advertisement for thatproduct on a separate Website. As another example, an interactiveprogram with a topical theme may be syndicated by a live news Website.

FIG. 33 is a screen capture of an interactive program archive viewerinterface in accordance with an exemplary embodiment of the presentinvention. An archive viewer interface includes a plurality of archivelistings of previously broadcast and archived interactive programs 3300with each archive listing 3301 including a title field 3302, a subjectfield 3304, and a date field 3306. In operation, a viewer reviews theplurality of archive listings and selects the archive listingcorresponding to an archived interactive program the viewer wants toview. After selecting the archive listing of the archived interactiveprogram, the viewer views a replay of the archived interactive programcorresponding to the archive listing. In an interactive program archiveviewer interface in accordance with an exemplary embodiment of thepresent invention, archived listings are organized by themes, such asthe illustrated “The Gardening Center” 3308 that is an archive with agardening theme. In other interactive program archive viewer interfacesin accordance with an exemplary embodiment of the present invention, anentity, such as a corporation, sponsors the archive as a form ofadvertising. For example, a brokerage may sponsor an archive with afinancial theme or a hardware retailer may sponsor an archive with a“do-it-yourself” theme.

Referring again to FIG. 29, the interactive program creation systemfurther includes facilities 2924 for a moderator to create aninteractive program. A moderator uses the facility to create aninteractive program by entering information about the interactiveprogram and the information is stored in the moderator database 2230.

FIG. 34 is a screen capture of a moderator interface for an interactiveprogram authoring tool in accordance with an exemplary embodiment of thepresent invention. The interactive program creation moderator interfaceincludes an interactive program identifier display field 3400 fordisplaying the interactive program's name. A moderator uses aninteractive program identifier entry field 3402 to enter the name of theinteractive program. The interactive program creation moderatorinterface further includes a description entry field 3404 for entry bythe moderator of a brief description of the interactive program and acategory/genre selection menu 3408 for selection by the moderator of acategory under which the interactive program will be placed. Theinteractive program creation moderator interface further includes a hostname entry field 3406 for entry of the moderator's name. The interactiveprogram creation moderator interface further includes a broadcastscheduling selection menu 3410, day selection buttons 3412, and a timeselection menu 3414 for selection of the broadcast time of theinteractive program. In operation, a moderator enters in an interactiveprogram name, interactive program description, and host name. Themoderator selects a category, a broadcast schedule, the days of the weekthe interactive program will be broadcast, the time the interactiveprogram will be broadcast, and selects a “Submit and Continue” button3418 to store the entered and selected interactive broadcast informationin the moderator database 2230 (FIG. 29). The moderator can also selectan “Include in Program Guide” button 3416 to include the interactiveprogram information in the previously described program guide.

FIG. 59 is a screen capture of an interactive program authoring wizardin accordance with an exemplary embodiment of the present invention.Within the interactive program authorizing tool is a “wizard” whichallows a host/moderator to easily set up a new interactive program. A“wizard” is a software tool that guides a user through the configurationof a software application. A wizard typically includes a set ofselectable configuration templates for use by a user and a dialog thatguides the user through the configuration process. The interactiveprogram authoring wizard can operate as a standalone application and maybe used through a Web browser. The interactive program authoring wizardfeatures beginner, intermediate, and expert levels and offers the easeof use of other mass market authoring tools making it easy for potentialmoderators to get started hosting their own interactive programs. Duringa setup process, the moderator selects from several preset genresallowing the moderator to quickly set the look and feel of theirinteractive programs. For example, these presets may include formats fordefining interactive programs such as a news and perspective program, asports program, a business program, a human interest program, ado-it-yourself program, etc. The interactive program authoring tool 5900has a “genre/theme” link 5902 selectable by the moderator to bring up alist of themes 5904 that the moderator selects from. By selecting atheme, the moderator selects a configuration for the interactive programestablishing backgrounds, layouts, and interactive areas for aninteractive program. The moderator selects a theme and the selects a“submit and continue” button 5906 to configure the interactive programusing a themed interactive program template.

Referring again to FIG. 34 interactive program creation moderatorinterface further includes a link to a broadcast schedule editingfacility 3418. A moderator uses this link to access a more detailedinteractive program scheduling entry facility. The interactive programcreation moderator interface further includes a link to an add co-hostsfacility 3420. A moderator uses this link to access a facility foradding a co-host or additional, but subordinate moderator, such as aside-kick, a panel of experts, or a special guest to the interactiveprogram.

The interactive program creation moderator interface further includes alink to a theme facility 3422. A moderator uses this link to access afacility for assigning the interactive program to a thematic categoryfor easier classification of interactive programs for browsing by aviewer.

The interactive program creation moderator interface further includes alink to a send reminders facility 3424. A moderator uses this link toaccess a facility for transmitting reminders to viewers. The interactiveprogram creation system uses the previously described viewer's lists ofinteractive programs to send notifications to each of the viewers whohave added the moderator's interactive program to their list ofinteractive programs. Reminders may be sent by various communicationlinks such as email, voice mail, and pager as agreed to by the viewer.

FIG. 52 is a process flow diagram of a viewer notification process inaccordance with an exemplary embodiment of the present invention. Amoderator server receives (5200) an interactive program identifier froma moderator for which the moderator would like to transmit reminders toviewers. The moderator server reads (5201) viewer preferences frompreviously described viewer profiles 5202. Included in a viewer'sprofile is a list of interactive programs for which the viewer wants tobe reminded of upcoming transmissions. If the moderator serverdetermines (5204) that a viewer wants to receive notifications for theidentified interactive program, the moderator server generates (5206) aviewer notification 5208 and transmits the viewer notification to theviewer. The moderator server then determines (5210) if all viewers havebeen processed. If not, the moderator server continues searching forviewers wishing to receive notifications. The moderator server continuesprocessing until all viewers wishing to receive notifications of thetransmission of the interactive program have been notified.

In one viewer notification process in accordance with an exemplaryembodiment of the present invention, a viewer notification istransmitted as an email message to the viewer. The viewer may retrievethe email message by any suitable device or client such as a personaldigital assistant, a personal computer, etc. In another viewernotification process in accordance with an exemplary embodiment of thepresent invention, the viewer notification is in the form of an audioreminder transmitted to a viewer's voice mail system or directly to aviewer's telephone. In another viewer notification process in accordancewith an exemplary embodiment of the present invention, the viewernotification is in the form of an instant message that is transmitted toa viewer if the viewer is currently on a system that is accessible tothe moderator server.

Referring again to FIG. 34, the interactive program creation moderatorinterface further includes a link to a traffic report facility 3426. Amoderator uses this link to access a facility for generating reportsdescribing the user interactions with an interactive program broadcastby the moderator.

FIG. 35 is a screen capture of a moderator interface for an interactiveprogram reporting tool in accordance with an exemplary embodiment of thepresent invention. In general, a moderator uses an interactive programreporting tool to specify reports generated using data recorded aboutviewer interaction with an interactive program broadcast and stored inthe moderator database as previously described. Additionally, theinteractive program reporting tool is used by a moderator to generate areport regarding viewer access of archived interactive programs so thatthe moderator can determine the popularity of old content that waspreviously broadcast. The moderator can specify reports to analyze thedata in a variety of ways using a variety of data mining techniques toyield customizable, comprehensive, and flexible reports. Additionally,viewer identifications associated with the viewer interaction data canbe combined with the previously described viewer profile data togenerate reports on the demographics and geographic locations of theviewers participating in an interactive program. In this mode, aviewer's privacy may be protected by aggregating the viewer data orstripping viewer identifiers from any data viewable by a moderator. Thereporting tool moderator interface includes a select group report menu3500 for selecting a specific set of reports to view.

The reporting tool moderator interface further includes entry fields forselection of types and formats of viewer interaction reports. Each ofthese sections is typified by a selection button 3504 and a formatselection pull-down menu 3506. A moderator selects a selection button toinclude the specific type of report in a viewer interaction report anduses the format pull-down menu to select the format of the specificreport. The types of reports the moderator can include in a viewerinteraction report include a peak usage report 3504. A peak usage reportis a report indicating the peak usage of the interactive program by theviewers.

A moderator can select a total traffic report 3508. A total trafficreport is a report depicting the total number of viewers and viewerinteractions with the interactive program over the broadcast time of theinteractive program.

A moderator can select a breakdown by user report 3512. A breakdown byuser report is reported depicting the interactions of single viewers.

A moderator can select a breakdown by demographic report 3516. Abreakdown by demographic report is a report depicting viewerinteractions by viewers fitting certain demographic descriptions.

A moderator can select a breakdown by geography report 3520. A breakdownby geography report is a report depicting where viewers participating inan interactive program are physically located.

A moderator can select a visitor path report 3524. A visitor path reportis a report depicting where viewers are located on a network.

A moderator can select a referral report 3528. A referral report is areport depicting from which locations viewers have been referred fromsuch as an external Web site, etc.

A moderator can select a polling data report 3534. A polling data reportis a report depicting the results of polls taken by a moderator duringan interactive program.

A moderator can select a “clicks by a viewer” report 3538. A clicks by aviewer report is a report depicting how many selections viewers makeduring an interactive program.

A moderator can select a feature utilization report 3542. A featureutilization report is a report depicting how many different featuresviewers are using during an interactive program.

A moderator can select a chat or interactive messaging report 3544. Achat or interactive messaging report is a report depicting how manyinteractive messages are being sent between the audience members duringan interactive program.

FIG. 36 is a screen capture of a moderator interface for a viewerinteraction report generated in accordance with an exemplary embodimentof the present invention. The report moderator interface includes areport selection pull down menu 3600 for immediately viewing sections ofthe report without having to scroll through each of the reports.

Graph 3610 is a graph of click-through activity versus time for aninteractive program. During an interactive program, individual instancesof viewers selecting advertising banners are recorded in the previouslydescribed moderator database associated with the time of the selectionof the advertising banner. An interactive program creation system canuse the recorded advertising selection events and their associated timesto generate the click-through activity versus time graph.

Graph 3612 is a geographically based graph depicting the geographiclocation of viewers participating in an interactive program. The viewersparticipating in an interactive program are recorded in the previouslydescribed moderator database. Each recorded viewer's geographic locationcan be determined from the previously described viewer's profile or bymapping the viewer's IP address to a specific geographic location. Aninteractive program creation system can use the recorded vieweridentifications and viewer geographic locations to generate a graphicillustrating the geographic locations of the viewers.

The viewer interactivity reports are used by a moderator to determinethe effectiveness of an interactive program. For example, the moderatorcan use the demographic charts to determine if the interactive programis reaching an audience with the demographic profile desired by themoderator. As a further example, the moderator can determine theeffectiveness of various portions of an interactive program by analyzingparticipant interaction with the interactive program over time. Spikesin interactive message transmissions from the participants may indicateportions of the interactive program that the participants find mostengaging.

FIG. 37 is a screen capture of a moderator interface for an advertisingreport generated in accordance with an exemplary embodiment of thepresent invention. A revenue generation graphic 3702 illustrates therelative amounts of revenue generated from the viewers participating inan interactive program. As the viewers participate in the interactiveprograms, the viewers' interactions with links and advertising bannersincluded in the interactive program are recorded in the moderatordatabase as previously described. An interactive program creation systemcan use the recorded viewer interactions to generate a graphic showingthe relative contributions to total revenue by each of several possibleviewer interaction modes. For example, in the illustrated graph,comparisons are made for selection of links 3704, selection of embeddedads 3706, selection of banner ads 3708, and selection of other types ofads 3710 and 3712, as a percentage of total revenue.

An advertising geographical graphic 3716 indicates the geographic viewerlocations of viewers participating with the interactive program. As theviewers participate in the interactive programs, the viewers'interactions with links and advertising banners included in theinteractive program are recorded in the moderator database as previouslydescribed. Additionally, a viewer identification for each viewerinteraction is stored in the moderator database. Each viewer'sgeographic location can be determined from the previously describedviewer's profile or by mapping the viewer's IP address to a specificgeographic location. An interactive program creation system can use therecorded viewer interactions and viewer identifications to generate agraphic illustrating the geographic locations of advertising revenuegeneration. An interactive program creation system can use viewerinteraction data, viewer identification data, and viewer profile data togenerate a revenue by age graphic 3718 or a revenue by demographicdescription graphic 3720.

FIG. 51 is a process flow diagram of an interactive program reportgeneration process in accordance with an exemplary embodiment of thepresent invention. A moderator server determines (5100) a set of viewergraphics for an interactive program's viewing audience by using theinteractive program's history 5104 along with a set of viewer profiles5102. For each viewer that participated in the interactive program whenthe interactive program was transmitted, the moderator server extractsthe individual viewer's stored viewer profile. The moderator serveraggregates the individual viewer profiles to generate viewerdemographics 5106 for the interactive program transmission. Themoderator server generates (5108) a graphical representation 5110 of theviewer demographics, for example a bar graph, and adds 5112 thegraphical representation to a report 5114. The moderator serverdetermines (5116) if all requested graphics have been generated. If not,the moderator selects the next graphic to generate and repeats theprocess thereby adding a new graphic to the report. Once all of thegraphics have been added to the report, the moderator server transmits(5118) the report to the moderator requesting the report.

FIG. 38 is a database entity relation diagram for a moderator databasein accordance with an exemplary embodiment of the present invention. Thedatabase entity relation diagram is an expression of meta datadescribing how the data in the viewer and moderator databases arerelated. The moderator database includes information used to organizeinteractive programs created and administered by moderators andhistories of interactive programs including viewer interactions with theinteractive programs. Interactive programs are organized withincategories as previously described. Category information is used tocreate hubs of viewer interactions. A super category 3800 is associatedwith many categories 3802 but each category is only associated with onesuper category. A category or hub is associated with many interactivechat rooms 3804, which is in turn associated with many interactive chatlines 3806. A viewer profile is associated with many interactive chatlines. In operation, a plurality of viewers select a category and enteran interactive chat room associated with the category. Viewersubmissions within an interactive chat room are used to generateindividual interactive chat lines that are viewed by the viewers as theyexchange interactive messages.

A category is associated with a plurality of polls 3810 with each pollbeing associated with a plurality of poll responses 3812. A viewerprofile is associated with a plurality of poll responses. In operation,viewers respond to a poll associated with a specific category and theviewers' responses are recorded in the moderator database for futureanalysis.

A category is associated with a plurality of interactive programs 3814and each interactive program is associated with a plurality ofinteractive program broadcasts or instances. Each interactive programbroadcast is associated with a plurality of reminders 3818 with eachreminder being associated with a single user profile. In operation, amoderator determines an interactive programming schedule of interactiveprogram broadcasts and generates reminders that are transmitted toviewers who have expressed an interest in being reminded of theinteractive program's broadcasts.

A category is associated with a plurality of message boards 3820 witheach message board being associated with a plurality of message boardthreads 3822. Each message board thread is associated with a pluralityof message board messages 3824 with each message board message beingassociated with a single viewer profile. A viewer profile may beassociated with a plurality of message board messages. In operation,viewers leave messages grouped into message board threads on messageboards maintained by moderators. The messages may be for the moderatorsor may be for other viewers.

Keywords 3826 are stored in the moderator database so that viewers cansearch for categories 3802 and links 3832 associated with thecategories. Additionally, all user inputs can be indexed and tagged tobecome interactive triggers that are linked to interactive programsserved by the moderator server. Category keywords 3828 are associatedwith a plurality of categories. In operation, a viewer enters a categorykeyword into a previously described search facility and a set ofcategories for use by the viewer are generated that are associated withthe category keyword. Link keywords 3830 associated with links tooff-site resources are also stored in the moderator database. Inoperation, a viewer enters a link keyword in the previously describedsearch facility and a set of links associated with the link keyword isgenerated for use by the viewer.

Viewer profiles are associated with a plurality of viewer histories3834. In operation, a viewer history is recorded of a viewer'sinteractions when accessing an interactive program creation system whilenot actually participating in an interactive program.

FIG. 39 is a screen capture of a viewer interface for a non-moderatorbased interactive program associated with a broadcast in accordance withan exemplary embodiment of the present invention. As previouslydescribed, an interactive program can include broadcast content from asource not associated with the interactive program, such as a broadcastfrom a commercial broadcaster. In this case, an interactive programincludes participant commentary but may not include moderatorcommentary. The viewer interface for a non-moderated interactive programincludes a broadcast content section 3900 for display of non-interactivebroadcast content. The viewer interface for a non-moderated interactiveprogram further includes a viewer interactive message section 3902 fordisplay of viewer interactive messages transmitted to a moderator server(not shown). The viewer interface for a non-moderated interactiveprogram includes a viewer interactive message entry field for entry ofviewer interactive messages. In operation, a viewer views thenon-interactive broadcast content, enters interactive messages into theinteractive message entry field and selects the “enter” button 3906 tosubmit the interactive message to the moderator server. The viewer'sentered interactive message is then combined with other viewers'interactive messages to generate an interactive message display that isshown in the interactive message display section.

In an interactive program creation system in accordance with anembodiment of the present invention, the broadcast program issynchronized to the interactive program using synchronization signalsincluded in the interactive program signals. In this way, an interactiveprogram may be synchronized with an external broadcast.

FIG. 40 is a screen capture of a viewer interface for a broadcastprogram guide in accordance with an exemplary embodiment of the presentinvention. The broadcast program guide viewer interface includes a dateselection/display field 4000 and a time selection/display field 4002. Aviewer uses the date selection/display field and time selection/displayfield to select and display a date and time for which the viewer wantsto view scheduled broadcasts. Scheduled broadcasts for the selected dateand time are shown in a listings section 4003. The listings sectionincludes a broadcast channel column for display of the broadcast channelof a particular program, and a program information column 4005 fordisplay of information about a scheduled program.

A current broadcast content section 4006 includes a display of broadcastcontent that is currently being broadcast on a selected broadcastchannel. Information about the broadcast content is shown in a broadcastcontent information section 4007 formatted as a televised programmingguide. The broadcast information includes a broadcast channel, a title,a broadcast time, and a description, if available, of the broadcastcontent. If a microphone indicator 4008 is shown next to a listing of ascheduled broadcast this indicates that the scheduled broadcast isavailable as an interactive program including broadcast content aspreviously described. In operation, a viewer can select an interactiveprogram that is currently being broadcast and view the broadcast contentin the current broadcast content section. A viewer selects a “switch tofull screen” button 4012 to participate in a currently broadcastinteractive program corresponding to the currently broadcast contentdisplayed in the current broadcast content section.

FIG. 41 is a screen capture of a viewer interface for an interactiveprogram incorporating Web content in accordance with an exemplaryembodiment of the present invention. A viewer initiates participationwith an interactive program displayed in an interactive program reducedscreen viewer interface 4100. The reduced screen viewer interfaceincludes a link 4101 to a Web page 4102 that includes additionalinformation about the interactive program's theme. For example, the linkmay be to an eCommerce Web site where a viewer may purchase a book thatis currently being discussed by a moderator and viewers participating inthe interactive program. The reduced screen viewer interface includes astage interaction section 4104 for display of interactive messagesexchanged between a moderator and a virtual guest or invited viewer aspreviously described. The reduced screen viewer interface furtherincludes an audience interactive message display section 4106 fordisplay of interactive massages exchanged between viewers as previouslydescribed. The reduced screen viewer interface further includes aninteractive message entry field 4108. In operation, a viewer enters aninteractive message into the interactive message entry field and selectsthe “Enter” button 4110 to transmit the interactive message to amoderator server (not shown) for inclusion in the stage or audienceinteraction display section.

The reduced screen viewer interface further includes interactive programrating buttons 4112 for viewer rating of an interactive program aspreviously described. In operation, a viewer selects one of theinteractive program rating buttons to indicate the viewer's satisfactionwith the interactive program. Viewer ratings from a plurality of viewersare aggregated together and displayed to the moderator as previouslydescribed.

A moderator uses a reduced screen viewer interface to create acontextual commerce application using an interactive program. Themoderator uses the interactive program to build a community from anaudience attracted to the subject matter of the interactive program,such as a product line or a series of books. The moderator then linksthe reduced screen viewer interface to a location where a viewer canmake a purchase of a product or item related to the subject matter of aninteractive program. In addition, archived interactive programs can beaccessed in an “on-demand” mode to be linked to an e-commerce Website inorder to have a continually available sales tool such as an“infomercial” or testimonial for a product or item.

FIG. 42 is a screen capture of a viewer interface for an interactiveprogram incorporating Web content in accordance with another exemplaryembodiment of the present invention. A viewer initiates interaction witha previously described reduced screen viewer interface 4204 for aninteractive program by selecting a link 4202 included in a Web page4200. For example, a seller offering items on an auction site may be amoderator for an interactive program in order to discuss the offereditems with participating viewers. In this case, the seller includes alink to an interactive program for which the seller serves as amoderator.

FIG. 43 is a screen capture of a viewer interface for a facility tomanage a viewer's personal favorite interactive programs in accordancewith an exemplary embodiment of the present invention. The personalfavorite viewer interface includes a listings display section 4300 fordisplay of one or more listings 4301. Each listing includes a viewerrating field 4302 for display of previously described viewer ratings ofan interactive program displayed in the listing. The listing furtherincludes a name field 4304 for display of an interactive program's name,a next broadcast field 4306 for display of the interactive program'snext broadcast, a reminder button 4308, and a delete button 4310. Inoperation, a viewer selects the reminder button to receive previouslydescribed reminders from a listed interactive program's moderator andselects an “update settings” button to transmit the reminder request toa moderator server (not shown). To delete an interactive program fromthe viewer's personal favorite list, the viewer selects the deletebutton and selects the update settings button to delete a listedinteractive program to delete the listed interactive program.

FIG. 44 is a screen capture of a viewer interface for a facility tosuggest programs to a viewer in accordance with an exemplary embodimentof the present invention. The suggested program viewer interfaceincludes a suggested interactive program listing section 4400. Asuggested interactive program listing includes a field for display of apreviously described viewer rating 4404, a field for display of aninteractive program's name and brief description 4406, a next broadcastfield 4408 for display of an interactive program's next display time,and an “add” button for adding a listed interactive program to theviewer's list of favorite interactive programs. In operation, a viewerselects the add button for a listed interactive program and selects an“Add Selected to My Interactive Programs” button 4412 to add a listedinteractive program to the viewer's previously described favoriteinteractive program.

FIG. 45 is a deployment diagram of a process for conversion and deliveryof interactive programs via an interactive television network inaccordance with an exemplary embodiment of the present invention. Amoderator server 2210 receives participant comments and moderatorcontent from an audience and a moderator and generates interactiveprogram for transmission over the Internet 2202 to a viewer client 2212as previously described.

The same interactive program can be transmitted over a conventionalinteractive television (iTV) network as well. The moderator servertransmits the interactive program to an iTV server 4500 and the iTVserver generates iTV content 4500 from the interactive program. The iTVcontent is transmitted via communications network 4502 to an iTV signalprocessor 4506. The iTV signal processor receives the iTV content anduses the iTV content to generate iTV signals for transmission to an iTVenabled television 4508 for viewing by a viewer. In this mode, triggersare generated from the interactive program signals and the viewer usesthe triggers to participate in the interactive program, such as throughthe use of tags associated with the triggers included in the iTVsignals' Vertical Blanking Interval (VBI), and the viewer's comments aretransmitted via a back channel 4510 to the moderator server. In thisway, a viewer can use either an iTV enabled television or a viewerclient to participate in an interactive program as previously described.

FIG. 53 is a deployment diagram of a locally hosted moderator server inaccordance with an exemplary embodiment of the present invention. Amoderator server 2210 implementing the previously described interactiveprogram creation facilities is hosted by a local host 5300. The localhost may also host the previously described moderator client 2204. Inthis embodiment, the locally hosted moderator server is operably coupledto a plurality of previously described viewer clients, as exemplified byviewer clients 2214 a and 2214 a, via previously describedcommunications network 2202. The moderator server is further coupled toan interactive program server 5302 via the communications network. Theinteractive program server is operably coupled to the previouslydescribed moderator database 2230 and viewer database 2232.

In operation, the locally hosted moderator server is used by a moderatorto create an interactive program for transmission to the viewer clientsand moderator client as previously described. In this embodiment, viewerinformation is stored in the viewer database, moderator information isstored in the moderator database and the moderator server and the viewerclients access the information via the interactive program server. Thelocal host may be any type of programmable device capable ofbidirectional communication with other devices over a communicationsnetwork. For example, the local host can be a game console, or apersonal computer, or a set-top-box, etc.

FIG. 46 is a hardware architecture diagram of a data processing systemsuitable for use as a moderator server host in accordance with anexemplary embodiment of the present invention. A microprocessor 4600,including a Central Processing Unit (CPU) 4610, a memory cache 4620, anda bus interface 4630, is operatively coupled via a system bus 4635 to amain memory 4640 and an I/O interface control unit 4645. The I/Ointerface control unit is operatively coupled via an I/O local bus 4650to a disk storage controller 4695, and a network communicationscontroller 4680. A communications device 4696 is operatively coupled tothe network communications controller and is adapted to allow softwareobjects hosted by the general purpose computer to communicate via anetwork with other software objects.

The disk storage controller is operatively coupled to a disk storagedevice 4655. Computer program instructions 4697 implementing apreviously described moderator server are stored on the disk storagedevice until the microprocessor retrieves the computer programinstructions and stores them in the main memory. The microprocessor thenexecutes the computer program instructions stored in the main memory toimplement the moderator server.

Although this invention has been described in certain specificembodiments, many additional modifications and variations would beapparent to those skilled in the art. It is therefore to be understoodthat this invention may be practiced otherwise than as specificallydescribed. Thus, the present embodiments of the invention should beconsidered in all respects as illustrative and not restrictive, thescope of the invention to be determined by any claims supportable bythis application and the claims' equivalents.

What is claimed is:
 1. A moderated interactive commerce and advertisingsystem comprising at least one server, the at least one server includinga hardware processor, a hardware memory, and program instructions storedin the memory and executable by the processor to cause the at least oneserver to: generate interactive commerce programming, the interactivecommerce programming including first product information and a firstinteractive component; provide the interactive commerce programming tothe producer client to cause the producer client to present the firstproduct information and the first interactive component together at adisplay of the producer client; provide the interactive commerceprogramming to a plurality of participant clients to cause each of theparticipant clients to present the first product information and thefirst interactive component together at a display of each of theparticipant clients; receive from at least one of the plurality ofparticipant clients a participant response to the interactive commerceprogramming; transmit the participant response to the producer client;modify the interactive commerce programming, the modified interactivecommerce programming including the participant response, second productinformation, and a second interactive component; provide the modifiedinteractive commerce programming to the producer client to cause theproducer client to present the participant response, the second productinformation, and the second interactive component together at thedisplay of the producer client; provide the modified interactivecommerce programming to each of the plurality of participant clients tocause each of the participant clients to present the participantresponse, the second product information, and the second interactivecomponent together at the display of each of the participant clients;and initiate a commercial transaction for one or more products inresponse to an interaction with at least one of the first interactivecomponent and the second interactive component by a user of at least oneof the participant clients while the user is viewing at least one of theinteractive commerce programming and the modified interactive commerceprogramming.
 2. The moderated interactive commerce and advertisingsystem of claim 1, wherein at least one of the first product informationand the second product information is time coded.
 3. The moderatedinteractive commerce and advertising system of claim 1, wherein thefirst product information includes descriptive information about one ormore products.
 4. The moderated interactive commerce and advertisingsystem of claim 1, wherein the second product information includesdescriptive information about one or more products.
 5. The moderatedinteractive commerce and advertising system of claim 1, wherein at leastone of the first interactive component and the second interactivecomponent includes a link.
 6. The moderated interactive commerce andadvertising system of claim 5, wherein the link includes a URL.
 7. Themoderated interactive commerce and advertising system of claim 1,wherein at least of the first product information and the second productinformation includes video.
 8. The moderated interactive commerce andadvertising system of claim 1, wherein at least one of the interactivecommerce programming and the modified interactive commerce programmingis provided to one or more of the plurality of participant clientson-demand.
 9. The moderated interactive commerce and advertising systemof claim 1, wherein at least one of the first product information andthe second product information are produced prior to the generation ofthe interactive commerce programming.
 10. The moderated interactivecommerce and advertising system of claim 1, wherein at least one of theinteractive commerce programming and the modified interactive commerceprogram includes live video.
 11. A method comprising: generatinginteractive commerce programming, the interactive commerce programmingincluding first product information and a first interactive component;providing the interactive commerce programming to the producer client tocause the producer client to present the first product information andthe first interactive component together at a display of the producerclient; providing the interactive commerce programming to a plurality ofparticipant clients to cause each of the participant clients to presentthe first product information and the first interactive componenttogether at a display of each of the participant clients; receiving fromat least one of the plurality of participant clients a participantresponse to the interactive commerce programming; transmitting theparticipant response to the producer client; modifying the interactivecommerce programming, the modified interactive commerce programmingincluding the participant response, second product information, and asecond interactive component; providing the modified interactivecommerce programming to the producer client to cause the producer clientto present the participant response, the second product information, andthe second interactive component together at the display of the producerclient; providing the modified interactive commerce programming to eachof the plurality of participant clients to cause each of the participantclients to present the participant response, the second productinformation, and the second interactive component together at thedisplay of each of the participant clients; and initiating a commercialtransaction for one or more products in response to an interaction withat least one of the first interactive component and the secondinteractive component by a user of at least one of the participantclients while the user is viewing at least one of the interactivecommerce programming and the modified interactive commerce programming.12. The method of claim 11, wherein at least one of the first productinformation and the second product information is time coded.
 13. Themethod of claim 11, wherein the first product information includesdescriptive information about one or more products.
 14. The method ofclaim 11, wherein the second product information includes descriptiveinformation about one or more products.
 15. The method of claim 11,wherein at least one of the first interactive component and the secondinteractive component includes a link.
 16. The method of claim 15,wherein the link includes a URL.
 17. The method of claim 11, wherein atleast of the first product information and the second productinformation includes video.
 18. The method of claim 11, wherein at leastone of the interactive commerce programming and the modified interactivecommerce programming is provided to one or more of the plurality ofparticipant clients on-demand.
 19. The method of claim 11, wherein atleast one of the first product information and the second productinformation are produced prior to the generation of the interactivecommerce programming.
 20. The method of claim 11, wherein at least oneof the interactive commerce programming and the modified interactivecommerce program includes live video.
 21. A non-transitorycomputer-readable medium embodying a program executable in one or moreservers, wherein when executed the program causes the one or moreservers to: generate interactive commerce programming, the interactivecommerce programming including first product information and a firstinteractive component; provide the interactive commerce programming tothe producer client to cause the producer client to present the firstproduct information and the first interactive component together at adisplay of the producer client; provide the interactive commerceprogramming to a plurality of participant clients to cause each of theparticipant clients to present the first product information and thefirst interactive component together at a display of each of theparticipant clients; receive from at least one of the plurality ofparticipant clients a participant response to the interactive commerceprogramming; transmit the participant response to the producer client;modify the interactive commerce programming, the modified interactivecommerce programming including the participant response, second productinformation, and a second interactive component; provide the modifiedinteractive commerce programming to the producer client to cause theproducer client to present the participant response, the second productinformation, and the second interactive component together at thedisplay of the producer client; provide the modified interactivecommerce programming to each of the plurality of participant clients tocause each of the participant clients to present the participantresponse, the second product information, and the second interactivecomponent together at the display of each of the participant clients;and initiate a commercial transaction for one or more products inresponse to an interaction with at least one of the first interactivecomponent and the second interactive component by a user of at least oneof the participant clients while the user is viewing at least one of theinteractive commerce programming and the modified interactive commerceprogramming.
 22. The non-transitory computer-readable medium of claim21, wherein at least one of the first product information and the secondproduct information is time coded.
 23. The non-transitorycomputer-readable medium of claim 21, wherein the first productinformation includes descriptive information about one or more products.24. The non-transitory computer-readable medium of claim 21, wherein thesecond product information includes descriptive information about one ormore products.
 25. The non-transitory computer-readable medium of claim21, wherein at least one of the first interactive component and thesecond interactive component includes a link.
 26. The non-transitorycomputer-readable medium of claim 25, wherein the link includes a URL.27. The non-transitory computer-readable medium of claim 21, wherein atleast of the first product information and the second productinformation includes video.
 28. The non-transitory computer-readablemedium of claim 21, wherein at least one of the interactive commerceprogramming and the modified interactive commerce programming isprovided to one or more of the plurality of participant clientson-demand.
 29. The non-transitory computer-readable medium of claim 21,wherein at least one of the first product information and the secondproduct information are produced prior to the generation of theinteractive commerce programming.
 30. The non-transitorycomputer-readable medium of claim 21, wherein at least one of theinteractive commerce programming and the modified interactive commerceprogram includes live video.